Updated sketch: Accord/Camry-fighting Volkswagen New Mid-Market Sedan
10/28/2009, 2:00 PM
By Andrew Ganz
After months with nothing but quiet rumors, Volkswagen has released a more detailed official sketch of its upcoming as-of-yet unnamed “New Mid-Market Sedan,” or NMS. Designed to fight against class sales leaders Toyota Camry and Honda Accord, the new sedan is aimed at helping VW achieve its rather ambitious sales goals.
This latest teaser, which joins one released back in February, shows a more conventional look that, in its front fascia detailing, is strikingly similar to the 1998 Passat sedan. The rest of the look falls more in line with the most recent Passat, however.
The vehicle will be assembled in 2011 at VW’s Chattanooga assembly plant in Tennessee. The new sedan is intended to go head-to-head with the Honda Accord and Toyota Camry. It will fit between the Jetta and Passat in VW’s lineup, and will likely have a starting price of around $20,000.
In contrast to most future vehicle plans, Volkswagen has openly mentioned the NMS and what they hope to accomplish with this vehicle, as well as required amenities. VW has hinted that the new sedan will boast generous legroom, a larger trunk, bigger cup holders, improved interior quality, a six-speed dual clutch transmission, gas and diesel powerplants and the possibility of all-wheel drive.
Initially, engines and transmissions will be manufactured in Mexico – the same ones as found in the New Beetle and Jetta. A previously-spotted test mule – as clearly seen on the paper affixed to the windshield – was powered by VW’s 2.5-liter I5.
In addition to the North American market, VW may be also developing this platform for the Chinese market.
VW’s new Tennessee plant is expected to be up and running by early 2011, so look for the NMS to hit the market sometime after that.



10/28, 2:15 PM
posted by:
A4
It looks alot like the last generation Passat if you ask me.
10/28, 2:20 PM
posted by:
savedsol
Camaro meets Passat. Seriously, what’s with the lame high belt line?
10/28, 2:23 PM
posted by:
wakeNbake
I’m getting confused with what VW is trying to do. I thought the Passat was supposed to go against the Accord, Camry and Altima. Is it going away and will be replaced by the CC?
10/28, 2:39 PM
posted by:
idrinorbarsaku
I don’t care what they do, it’s their money they are playing with! All I care about is having more options available!
10/28, 2:42 PM
posted by:
rzegatl
That’s what they came up with for an official sketch? Looks like a 6th grader drew it.
10/28, 2:49 PM
posted by:
johnnycanuck
The only thing this is going to end up competing with is other Volkswagens.
10/28, 2:55 PM
posted by:
alsvw
It will not be that hard to beat the camry in style, engineering, or quality. VW may have some issues with the Honda Accord and upcoming Hyundai Sonata. I guess this is going to be a cheaper version of the passat.
10/28, 3:06 PM
posted by:
leftwingagenda
vw will have a problem competing with the camry on quality…look at the reliability record for many vws in the 5-10 year old range…the comparison to a camry is not in vw’s favor…at all…i’m no toyota homer, but you are flat wrong if you think vw has a better rep for reliability…
vw could combat this by putting their money where their mouth is and offer something longer than a 3 year, 36k mile warranty…i’d like to feel comfortable buying a used vw, but i don’t…too hit or miss, with too many nightmare stories out there…a longer warranty would make a good statement here (if they really want to take a shot at the accord/camry)…
10/28, 3:11 PM
posted by:
Elvacano
I’ve always like VWs, but IMO they are too expensive compared to their competition, especially their repairs. That’s something they need to take into consideration.
10/28, 3:12 PM
posted by:
DenverGuy217
I wonder if anyone at VW actually noticed that when the previous version of the Passat came out, it sold > 100,000 units and was the darling of 20-somethings and the press..and then they introduced a chromed midcycle update, raised the prices and sales plummeted. And never realy recovered..
just saying…
10/28, 3:26 PM
posted by:
JSi
As we all know, the final car will look nothing like the sketch but if they go from the sketch and make it look at least a little bit like it, i think this would be a brilliant car, just like the CC i thought that would be a more succesful car but i don’t see many around, it’s a great looking car!
10/28, 3:40 PM
posted by:
superman
Many tried. All failed.
10/28, 3:42 PM
posted by:
writeeddie
It seemed as every car company have some huge sales goal for the upcoming year. From Audi, BMW, to VW. … either go up-market or down-market. Who are they planned on taking market shares from?? Are we killing another one (or more) car brands in the near future?? How about lowering the driving age to 13?? We will instantly create many more drivers right away…hmmm (GM calling Washington lobbyists? anyone?)
10/28, 3:42 PM
posted by:
johnnycanuck
The problem with the CC is it’s very cramped inside… at least by North American standards. It is not a one size fits all kind of car to say the least.
10/28, 3:45 PM
posted by:
writeeddie
How about just keep the CC at middle upper price range and call this new 4 door $20K mainstream the NEW Passat?? People already know this brand and cross shop. What’s stopping them from buying more Europe-built Passat (instead, chose Accord/Camry) tend to be the high entry price.
10/28, 3:55 PM
posted by:
Smegley Wanxalot
I think the CC looks like a mess outside. I get the point about what they wanted to do, but the front end looks like crap, the rear is portly and nebulous, and the greenhouse flow into the rear deck is awkward. LWA nailed it on the quality comments too. You’d have to be nuts to pick up a VW used. They need a Hyundai-like warranty (10yr/100k) that is transferable. Even then I doubt I’d have doubts, but pulling that their warranty from 4/48 to 3/36 was nuts.
10/28, 3:56 PM
posted by:
85ZingoGTR
I heard they were going to be rid of the passat, move the Jetta up in size so that it competes with the Camry and Accord, and that’s about it. So we could be looking at the next generation Jetta.
10/28, 4:17 PM
posted by:
johnnycanuck
Holy sh*t… Smegley agreed with leftwing on something. Can peace in the middle east be far behind?
10/28, 4:19 PM
posted by:
Borat
Fast backward to Passat of previous vintage. It was truly believed to be Camry/Accord fighter. It was recommended by Consumer Report(!) after first year of production. It handled great (I almost bought one) was slightly underpowered by 1.8L turbo, but was fun to drive. After 3 years of production it joined other VW brethren on “crap” perch in JD Power and Consumer Report. I understand what VW wants to do, I just don’t seem to grasp how. They have the best appealing interior and their past models were good looking (this one a bit bizarre for my taste) and only problem remained is quality. I did not read word “quality” once in this article. Perhaps something lost in translation or VW still has it head where GM and Chryco had(have?) theirs.
10/28, 4:21 PM
posted by:
Borat
Johnny and I agree with both also. Secretly I can tell you that Jews and Arabs love pussy, but there is a long way from pussy to world peace.
10/28, 4:28 PM
posted by:
reedfast
if they could only make their engines run longer, they could be the #1 car brand in the world.
10/28, 4:41 PM
posted by:
85ZingoGTR
@ Borat- Is the quality of these cars really that bad? I want to get a VW but I hear about electrical issues with them. But my aunt and cousin has VWs and they dont have problems.
10/28, 4:46 PM
posted by:
jl328i
I dont understand why VW are calling this the new mid market sedan. The Passat is the mid market sedan, why isnt this just the new Passat? Its the exact same idea, i guess VW just think they should give it a different name?
10/28, 4:52 PM
posted by:
JakeK66
Leftwing – they used to have a longer warranty, my GTI (which is bye-bye tonight)) has a 4 year 50k one. They changed it in 08 and tried to make up with the shorter warranty by offering free maintence. You want to know a reason why I’m trading it in? Because I’m going to be at 40k in a couple months and if it would get near 50 the value goes to sh!t and repairs past warranty is a true nightmare.
10/28, 4:54 PM
posted by:
JakeK66
“The only thing this is going to end up competing with is other Volkswagens” – They pay you on here JohnnyC? That’s pretty much the entire VW line’s competition in a nutshell. That and maybe some Volvos (ironicly for me)
10/28, 4:54 PM
posted by:
ChuckTown86
IMO, in terms of price and equipment, the Passat seem to have been geared towards the Avalon rather than the Camry. If anything, the Passat is either going to be replacemed by this NMS with a dramatic price reduction and let the CC become the flagship, or the Passat is going to grow in size to better attack the Avalon/ES and maybe even the LaCrosse. It will be interesting to see how all this will play out with the Polo proposed for US sale and the Jetta getting a bit larger.
10/28, 4:56 PM
posted by:
scratchy
this new sedan will be US only . maybe they will pull the Passat sedan and wagon out of the US and only leave the CC version.
10/28, 4:58 PM
posted by:
Stinky007
VW is just swimming in success right now as the economic downturn hasn’t affected them much. So much so they absolutely make no sense when talking about their future. I’ve heard so much corporate wishful thinking from VAG in the last couple of month that if I were a stock holder I would think that VAG is going to take over the world.
10/28, 5:30 PM
posted by:
Smegley Wanxalot
Johnny, jews and muslims alike will agree that VW’s are unreliable as hell. I can’t fault LWA for stating the obvious – it’s his adherence to dictatorial doctrine that I fault him for.
10/28, 5:45 PM
posted by:
ChuckTown86
When you think about it, VW adding a car to slot below the Passat makes prefect sense when talking about the US market. Most mainstream brands have a mid-size car and a full-size car.
Ford: Fusion, Tarus
Chevy: Malibu, Imapla
Toyota: Camry, Avalon
Nissan: Altima, Maxima
Hyundai: Sonata, Genesis
Honda is the only brand that does not offer a full-size car under the Honda name. VW seems to be figuring out where they stand in the market.
10/28, 5:55 PM
posted by:
04focus
They’re probably not making this below the existing Passat. There’s probably a new Passat for the rest of the world, and US and China get the NMS badged as a Passat. Same strategy as Honda, really. My guess is that it’s called NMS internally to not confuse the engineers as there will be a next generation European Passat as well.
This can work. The CC can stay as the flagship and yet be smaller than the US Passat: See Nissan and Altima/Maxima:
Altima: 189.8″ long
Maxima: 190.6″ long
Wheelbase: identical.
10/28, 6:16 PM
posted by:
JakeK66
Stinky007 – You ever look at the numbers of VW’s sold in the US of A? Guess what, it’s less than the amount of what Kia sold last month. It’s actually less than the amount Pontiac was selling just in August. VW isn’t setting the USA sales charts on fire – and that’s from a VW fan.
ChuckTown86 – It’s Sonata/Azera to be more accurate, but point is valid.
10/28, 6:37 PM
posted by:
Genesis101
Why couldn’t VW do this in the first place? And why in the hell is the passat so expensive? Who or what exactly was this car trying to compete with(Passat)? Not the Azera I dont hope!
10/28, 8:58 PM
posted by:
AutoCritical
This seems like a pretty in-offensive design. It isn’t dynamic, or powerfully aggressive. It just seems a bit more serious, and in comparison to the Toyota and Honda, I hope this will be more refined.
10/28, 9:35 PM
posted by:
Genesis101
I just can’t see a Passat going against a Maxima! The styling of the VW just doesn’t seem to fit in that category. They need to make the Passat into the Skoda Superb and then create this for camry fighter. Now I can see a Superb going against an Azera or Maxima.
10/28, 11:57 PM
posted by:
zoomzoomer
The next (home market) Passat will likely be more “premium” but not much larger than the current model, since VW’s goal seems to be to encroach into Audi territory.. so I’d imagine it will slot above CC and below Phaeton.. which means pricing it against the Accord and Camry in the US would be next to impossible. So like Honda, Mazda and others before it, VW is planning to instead offer a larger, less premium sedan unique to the US to slot BELOW the CC. Unfortunately for VW, their customers are generally more car-savvy than the typical Toyota appliance buyer.. and IMO are less likely to be swayed by an Americanized Passat replacement.
10/29, 9:46 AM
posted by:
Bankruptcy2009
All I say is good luck VW because Consumer Reports was just published and guess who was Dead Last VW in Reliability and Quality. That is not very Honda or Toyota like. You need to start with the F_U_N_D_A_M_E_N_T_A_L_S. Get them right ….then see about competing with the Likes of your asian competitors. But the only one really moving up on the Asian Competitors is Ford Motor. their doing very well. Its embarrassing being beaten by Hyundai
10/29, 11:05 AM
posted by:
ahnuconun
I worked for VW for 14 years and I can tell you that one of the reasons why I left the brand is because in everything they did corporately the message the dealers got was: North America is a secondary or tertiary market and you’re not worth our time. The dealers were crying out for models better suited to our market for years – and what did we get? The City Golf and City Jetta – rehashed 2005 models that were known for their issues since they debuted in 1999 and nothing was fixed. Then, finally, after years of losing customers because we didn’t have a mini-van, we got: the Routan – too little, too late. Now they are all like: We wanna be the volume leaders in North America (nya, nya, nya)… Douche-bags, you’ll never get the sixties back.
10/29, 11:56 AM
posted by:
krautninja
the problem with VW’s lineup is it doesnt particularly match anyones offerings which is why they are changing things up. The jetta is bigger and mor expensive than civic and corolla, (albeit it comes with more offerings) which is why they promised to make it smaller and cheaper to compete. The passat is supposed to be a camry fighter, but once again, is slightly bigger and more expensive with more options. If i remember correctly they originally stated the plan was to intoroduce this US only model as the new appropriate mid market selection, and the passat in america, virtually would be deleted or replaced by the upscale passat CC. Which isnt a bad idea. even tho the other cars in the CC price range have more room on the inside, the CC driving dynamics, fit and finish are above the competition.
10/29, 12:09 PM
posted by:
And The Winner Is...
Bigger cup holders! Yeah!
VW still hasn’t figured out that Americans don’t want Americanized VW’s. Remember the Rabbits they built in here in the States with the burgundy interiors?
They don’t seem to learn. This has big fail written all over it.
10/29, 12:25 PM
posted by:
JakeK66
ahnuconun – We also don’t get the better models because we don’t “appreciate the neuances of the current Passat” so I really question how well this car is going to be built. My guess is that, like the Golf/GTI – it will be reusing parts from the current Passat to save money.
Even though I looked at buying a new Mazda6 – it’s the same situation. They made the US model cheaper and bigger with less emphasis on quality and more on quanity. When VW does this, they may sell some more, but they are cheapening the brand to a non-repairable level. I’ve lost trust in VW.
10/29, 5:08 PM
posted by:
ktulu
only a retarded imbedciele would buy ac amry accord sted a VW.
da camry is NOT reliable. IT KILLS EEPS!
da [passat is gr8
jdp & cr R idioticv
VW will be da #1 brand in sales, bcuz toyota is killing itself & GM is trying 2 cell sfewer, better cars.
VW’s R seliable, & 2 say day ain’t is libel. Or slander.
da acoord is full-sixed now,.
many americans are not smartb enuff w buy a VW
da jeytta is also better’n civic or corolla
americans don’t want da routan
10/29, 6:33 PM
posted by:
zoomzoomer
JakeK.. actually, I think it would be better if the US replacement for the Passat were to use parts from the current one, particularly the engines.. from the stretched-Jetta mules we’re seeing, and the specs they’re hinting at, the NMS might actually be based on a stretched Golf/Jetta platform and will feature that same anemic I5 motor not currently offered in any Passat!
10/29, 10:24 PM
posted by:
beatusmongous
Translation:
“Only a retarded imbecile would buy a Camry or Accord instead of a VW. The Camry is NOT reliable. It kills people! The Passat is great. JD Powers and Consumer Reports are idiots. VW will be the #1 brand in sales, because Toyota is killing itself and GM is trying to sell fewer, better cars. VWs are reliable, and to say they are not is libel. Or slander. The Accord is full sized now. Many Americans are not smart enough to buy a VW. The Jetta is also better than Civic or Corolla. Americans don’t want the Routan.”
A friend of mine has a Routan. It’s pretty nice. But it cost him a pretty penny, and it still doesn’t lay a full sheet of plywood flat down inside.
10/30, 1:57 PM
posted by:
superman
hey ktulu, judging from your thoughtless comments and the very lack of reading/writing skills, you fit the “retarded imbedciele” mold rather well. so does that mean you buy “amry’s” and accords?