Volkswagen has announced that it will be changing the name of its U.S. operations from Volkswagen of America, Inc. to Volkswagen Group of America, Inc. effective January 1st. The name change is to better include VW’s other brands, such as Bentley , Bugatti and Lamborghini .
“Our new corporate name allows our individual brands to flourish, while recognizing that we have a common support structure that gives us great strength as we face competitors,†VW Group of America CEO Stefan Jacoby told Automotive News. “The new name Volkswagen Group reflects the much wider array of goods and services we now offer, and prepares us for even more activities in the future.â€
The Volkswagen and Audi brands will continue to operate in America under the names Volkswagen of America and Audi of America.
