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[Live photo update] 2010 Volkswagen Polo Mk V unveiled

03/03/2009, 5:10 AM

By Nick Aziz

Volkswagen has revealed its next-generation Polo hatchback, which will be launched at the Geneva Motor Show this week. The 2010 model will enter production in June, according to the automaker. Earlier this year, Volkswagen America CEO Stefan Jacoby indicated the Polo would be offered in the United States and Canada for the first time ever, starting with the redesigned 2010 model.

It’s not clear exactly when the Polo will come to America, but VW development chief Ulrich Hackenberg made it clear in a January interview the German automaker is ready to capitalize on increased demand for small, efficient cars.

“The small-car segment is the fastest growing segment in the U.S.,” Hackenberg told Automotive News. “Oil prices will rise again and that will drive small car sales up further.”

VW has announced the ambitious goal of increasing its sales to around 800,000 in the U.S. annually over the next decade. The low-price Polo would certainly add to that bottom line – at least VW hopes.

“With our European heritage, we are used to compact and subcompact cars. We are working right now to upgrade these cars for the American market,” VW of America CEO Stefan Jacoby said.

VW is quick to point out the new Polo’s improved safety, which will undoubtedly be important to American buyers. The car is reportedly achieves a five-star rating under the new EuroNCAP safety standards. The higher structural rigidity of the Polo’s bodyshell contributes to these results. In the footwell area alone, intrusion in a frontal crash is reduced by 50 percent. In the case of a side impact, the intrusion was reduced by 20 percent, the company says.

In addition, car is equipped with standard ESP electronic stabilization program with Hill Hold Control, plus a slew of standard airbags, including combined head-thorax airbags (integrated in the front seatbacks). Other highlights include belt tensioners and belt force limiters plus seatbelt warning indicator and head restraints that counteract the risk of whiplash injury. Curtain airbags to protect rear passengers are optional.

Despite significant improvements throughout, VW reduced the car’s overall weight by 7.5 percent. A seven-speed dual-clutch gearbox is available, and several engine choices will be offered in Europe, including four gasoline and three diesel models.

VW chose to highlight just two of the new motors, both of which are likely candidates for the U.S. market. The new 1.2-liter TSI model has a twin turbocharged four-cylinder direct injection gasoline engine that produces 103 horsepower and delivers fuel economy of 43 mpg. The 1.6-liter TDI diesel mill delivers 88 horsepower and 62 mpg, making it the lowest emitting five-seater diesel in the world, according to VW.

Options that Polo drivers will be able to order on their new Volkswagen include static turning lights integrated in the front fog lights, (from “Comfortline” up), side curtain airbags (head airbag system for front and rear passengers), radio and radio-navigation systems and integrated hands-free telephone systems. A panorama sunroof and bi-xenon headlights will follow at a later time.

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03/02, 4:49 PM

posted by:

mayer_ray_nagin

The gallery here is so dysfunctional and slow I actually got to elsewhere to see the pics and then return here to comment and beat up on you guys.

BRB

03/02, 4:51 PM

posted by:

JakeK66

Anyone else thought they put pictures up of a Gen IV Golf?

If prices on this are low, as in low to mid teens, Toyota should be contemplating its own exit plan out of the US market, at least on the Yaris line.

This could be HUGE.

03/02, 4:56 PM

posted by:

mayer_ray_nagin

Checked it out. This is really nice. Yeah – I think it looks like a Golf and in a good way. Like Jake said, priced right this could beat the Yaris and Fit handily and do a lot to increase VeeDubs numbers like they need here.

03/02, 5:03 PM

posted by:

cire_1wb

I am not quite so sure about the squarish taillights. Other than this, it is a conservatively handsome design for a subcompact product. At least VW didn’t add a garish front end design in a lame attempt to add visual “interest” (like so many of the Japanese auto makers these days). I hope this product eats into Yaris and Fit sales, like some of you have previously mentioned.

Although I think this car is an admirable effort, I do prefer the styling of the new Fiesta. If I was in the market for this size of vehicle, I think I would go with a Fiesta 5-door.

03/02, 5:21 PM

posted by:

Zcarsales

As a VW salesman, we need this car.

03/02, 6:27 PM

posted by:

TomF

Where will the US-spec Polo be built? If hecho en Mexico, uh-oh.

03/02, 7:09 PM

posted by:

gogogodzilla

I wonder if they’ll offer a GTI version in the States?

03/02, 8:10 PM

posted by:

orangecones

Really hoping for a Polo in the US soon. I really wonder why they haven’t brought it here years ago, say when the Mk.V Rabbit launched. Assuming build quality will be solid (ie…not Mexican built) it should do well if priced right…. and interior improved (vs the Golf/Jetta interiors).

03/02, 8:15 PM

posted by:

sean65

Instantly one of my favorite sub-compact designs. This is right up there with the MkIV Golf. Well done!

03/02, 9:31 PM

posted by:

Borat

Very good looking car. In my opinion that what Golf should look like, not like a pregnant Rabbit. Interior to die for. Why nobody else can comprehend form follows function axiom as well as VW?

03/02, 11:14 PM

posted by:

RaineMan

It will be good to see some quality small cars. Aveo and Yaris and all that sub $15k lot are trash.

03/03, 3:00 AM

posted by:

Stinky007

Everybody wishes from “right” prices from VW, but they forget VW thinks it’s a “premium” manufacturer now, so prices will definitely not be in the bottom half of the class…

03/03, 3:32 AM

posted by:

fan

apart from the fact that size is overblown for a compact car (but thats what all of todays compacts are), this thing looks good (at least in the marketing trim with big wheels and shiny paintjob)
still, gonna be a hotseller, even if its just for the nameplate and the looks (cant judge anymore than that from now…)

03/03, 7:20 AM

posted by:

oldraven

Looks good. Like a mini GTi. It’s about time we got the Polo in North America. I can’t remember if it’s the Polo or the Lupo that replaced the Fox (it’s still called that in some regions).

03/03, 7:21 AM

posted by:

oldraven

On another note, VW made record sales this year and turned a profit.

03/03, 1:47 PM

posted by:

SHOspeed

I am not really felling it at all. Its way to plain. The front is alright, but still plain when I got around to the rear end it just looks way to plain. Nothing special.

03/03, 3:34 PM

posted by:

RagazzaCompetizione

Imagination Not Allowed.

03/03, 5:35 PM

posted by:

RaineMan

At least they painted the lower bumper. What is it with the current gen GTI… the lower bumper has to remain that crappy black plastic.

03/03, 9:04 PM

posted by:

zoomzoomer

Not an exciting or distinctive design.. the rear end reminds me of the Gen 3 Golf, but not much else looks VW to me. The problem is that VW does fancy itself a premium brand.. which means they’ll probably price the Polo against the Mini Cooper in the US market.. which will force the Rabbit/Golf and Jetta upward, right into the upcoming supposedly lower priced Passat replacement. At this rate, pretty soon VW will have four different sizes of vehicles, all within $5K of each other!

03/03, 9:11 PM

posted by:

A4

give us a Polo GTI with a 1.8T or a 2.0T and ill go buy one as soon as the idiot salesman knows how to sell me one

03/03, 9:30 PM

posted by:

krautninja

zoom. i highly doubt VW is dumb enough to price this against a mini when they have the GTI to do that. plus this is smaller than the GTI/Rabbit to be pitted against other sub compacts (aveo/yaris) i could see it out pricing the yaris by a slim margin, but not much.

03/04, 10:46 AM

posted by:

VMoney

Overall, the exterior design is clean, conservative, and attractive. However, I agree with cire_1wb that the squarish taillamps don’t quite fit. They make the car look a bit cheaper from the back than from the front. They also do not seem to have anything in common with other current VW taillamp designs.

Although the interior looks upscale, clean, and driver-oriented, it is still somewhat uninspired. I think VW could have pushed a bit more on this model as well as on the new Golf/Rabbit. The new Polo dash seems like a tastefully rehashed Golf Mk3 dash.

03/04, 4:35 PM

posted by:

Timellini

A4

Why would you want a 1,8T when the modern 1,4TSI has the same torque and performance with much better MPG.

This car looks good. Good job VW.

03/06, 10:33 AM

posted by:

Zcarsales

@A4

Out of sheer curiousity, what do you expect out a salesman? Hell, can anyone answer this question. The economy is at a standstill right now, and do everything I can to be knowledgable about the product I sell. I’m polite, I look out for the customer’s needs, and I work hard to mate the customer’s needs in a car to whatever particular car fits their life.

What is it? I’m desperate to know.

One of the challenges of selling a European car is that the car is purchased in USD. The dollar is week compared to the Euro. This makes for a hideously small mark up. If its money, there isn’t enough room on the dang things.

03/07, 9:59 AM

posted by:

jayjc08

The way I see it, VW started out with their smaller offerings. They’re in an odd pickle. At the moment, they have some very large and inneficient vehicles that they’ve never sold a lot of. For the past ten years they haven’t had anything really interesting that was small, aside from when the New Beetle came out and that’s old, old news. Even the Beetle gets ****ty mileage with only 150 horsepower. The Golf gets ****ty mileage despite being a three door and with only 170 horsepower.

03/08, 2:51 PM

posted by:

idrinorbarsaku

Zcarsales,
i find kinda funny when we go in a car dealer trying to negotiate, and the salespeople get pissed off when we don’t like their first offer. I’ve also noticed that this happens the most at chrysler and ford dealers. The only places where we meet “actual” nice salesmen are at lexus, audi, and mercedes. everyone else had that fake nice appearance that is so frikin noticeable that its uncomfortable for us. I can’t imagine how you go about your business, but maybe you are one of those good guys

03/14, 12:26 AM

posted by:

HyundaiSmoke

When I get my next gen Accent (Highly modified Hyundai i20) I will be happy to race a Polo. Nice work VW , nice work.

03/18, 1:50 PM

posted by:

VR666

I wanted a Mazda 3 hatch before. Now I’ll take this as my car for when I’m out of college. In 2 years all kinks will be worked out anyways. Woot for me!

03/23, 9:49 AM

posted by:

SERSteve

This will almost have to be built in Mexico to keep the price down, if they build it in Europe or the US the labor costs will make it cost too much. I don’t see a problem with it being built in Mexico, if it turns out to be poorly built it will most likely be because of the design, not because of where it’s built.

03/24, 1:51 PM

posted by:

ahnuconun

I worked for various VW dealers in the past 8 years. All I can say is FINALLY!!! I can’t tell you how many of our customers came back from Europe and said, “There’s Polos all over the place over there, how come you don’t have any.” Time to put the MkIV “City” Golf and Jetta out to pasture – they sucked huge (and that’s why I left VW). BTW, being made in Mexico is not such a bad thing since it is meant for the North American market, but if they imported one of their local market cars here, VW would be sorry.

04/02, 5:00 PM

posted by:

GMmalvado

OOH! I know this is old but I never commented so I LIKE!!! But it’s a VW, which = bad reliability, so a 36 mo. lease sounds good for me!

04/09, 7:14 PM

posted by:

jandrews90

@ VR666 – where abouts do you go to college?

05/05, 10:53 AM

posted by:

stugots

Gallery works brilliantly for me. Fast, great images. mayer_ray_nagin, maybe computers aren’t your strong suit.

10/28, 2:35 PM

posted by:

zicolofoo

Never understand why in North America we never have those good looking models available, whether it’s European or Japanese. What are the marketing people thinking!!!

 
 
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