Volvo has announced that it has ended production of its turbocharged C30 hatchback as the company moves to prepare for the next stages of its model portfolio.
First introduced back in 2007 as a 2008 model, the C30 was praised for its blend of sportiness and Swedish style, but it never managed to attract a large following. Sales peaked at 4299 units in 2008 before dropping to 3471 last year.
The C30 “helped us connect with enthusiasts and also fulfilled its purpose in supporting Volvo as a luxury brand,” Volvo said in a statement.
While Volvo has yet to officially comment on the possibility of a C30 successor, it’s likely that the automaker could fill the gap in its lineup fairly easily by creating a three-door version of the new V40 hatchback. However, even if Volvo does end up building such a vehicle, it would probably be a long shot to make it to the states given the low demand for the C30 and the automaker’s need to cut costs to compensate for the faltering European auto market.
With the demise of the C30, it might be only a matter of time until the hatchback’s platform-mate, the C70 convertible, meets a similar fate.
Photos by Mark Elias