Volvo considering closer integration with Ford of North America, building cars in the U.S.
01/28/2008, 10:33 AM
By Drew Johnson
Volvo may may link future product development with Ford of North America, a new report finds. Volvo currently shares several platforms with Ford of Europe, as well as Jaguar and Land Rover, but the weak dollar and pending sale of Jaguar and Land Rover has Volvo considering closer integration with Ford of North America.
The new architecture sharing with Ford of North America would make it possible for Volvo to produce cars here without having to make a huge investment in a new production facility. “If we are sharing components and platforms, then we don’t need a huge site of our own,” Volvo CEO Fredrik Arp told Automotive News. “But if we have our own components and platforms or share with Ford of Europe, then we have to go it alone.”
Other European automakers — such as BMW and Mercedes-Benz — have opened production facilities in the U.S. due to the poor exchange rate. Volkswagen also recently announced that it would open a plant in the U.S.
Volvo is more dependent on the North American market than any other European brand — selling 30 percent of its cars in NA — so the exchange rate has offset any of the brands improvements, including a 9.8% increase in gain in labor costs and a $50 million dollar reduction in global warranty costs. The exchange rate has ballooned from $.87 on the euro in 2002 to its current rate of $1.47.
However, the shift to North American production assumes that Ford will not sell its Volvo brand. Ford claims that Volvo is not on the auction block, contrary to several reports and despite announcing it lowered the value of Volvo last week. If Ford does move to further integrate with Volvo, it could make the sale of its last PAG brand more difficult because the companies would be so intertwined.



01/28, 10:45 AM
posted by:
gizmo2
Ford what ever you do, do not sell Volvo.
01/28, 10:48 AM
posted by:
frost
it’s good they are thinking of building their cars here, more jobs for where ever they decide to build them, just hopefully not in mexico.
01/28, 12:38 PM
posted by:
Gary
??Improve it to what it already is?????
01/28, 12:38 PM
posted by:
Gary
Wait….has been.
01/28, 12:52 PM
posted by:
F451
Maybe Volvo should just buy Ford and get it over with.
01/28, 1:23 PM
posted by:
Buhbye
BMW’s are overpriced and overrated. Volvo will do well to stay with Ford.
01/28, 2:20 PM
posted by:
SwerveEarly
Are they going to flea in a year and a half when the exchange rates favorable effects recede.
01/28, 9:10 PM
posted by:
autonut
Volvo will do even better if it will liberated from Ford. Sadly, this will not happen. We are observing SAABazation of Volvo.
01/28, 10:06 PM
posted by:
global_lightning
Build the factory in Minnesota. The Volvo people will feel like they never left Sweden
Overall this is a good strategy as long as they keep the brand uniquely European.
01/29, 7:53 AM
posted by:
RicardoHead
For me to consider a Volvo they would need to come in at a price point below Mazda because Mazda makes more entertaining vehicles of higher quality in every category.
01/29, 12:00 PM
posted by:
1c3d0g
About damn time Ford.