Volvo plans to eliminate injuries and deaths in its vehicles by 2020
04/30/2008, 6:00 PM
By Drew Johnson
Volvo has been long known for building safe vehicles, but the Swedish automaker is setting its sights even higher for 2020. Volvo has set an internal target of zero injuries or deaths in its vehicles by 2020, making it the first automaker it the world to set such a goal.
According to Reuters, Volvo plans to eliminate all injuries and deaths in its vehicles by essentially making its cars “giant bumpers” for the passengers inside. The Swedish automaker is also planning to launch a plethora of other safety technologies, including automatic braking.
And if the goal of zero injuries or deaths wasn’t lofty enough, Volvo also plans to eliminate accidents altogether. However, Volvo has not announced a time frame for that plan.
We applaud Volvo for taking such a stance on safety, but it seems unless it can eliminate the human element from driving, accidents will always be a part of life on the road.



04/30, 6:15 PM
posted by:
Madcapp
Volvo might just be implementing a passive strategy to build such boring cars that nobody buys them….therefore nobody gets injured or dies.
04/30, 6:22 PM
posted by:
TOZO
So what’s the rate now?
04/30, 6:47 PM
posted by:
F3INT))AP3X
I don’t care how safe your car is, if a drunk idiot came tearing down the road in a truck and slammed into you at a decent speed there is always the chance of death, especially if you get hit in the driver’s door area. Someone I know very close to me got hit on the driver’s door by someone going 35 and she was in a coma for 3 weeks not to mention losing some of her memory so I can only imagine what the risks are at speeds higher than that no matter how many airbags you’ve got.
04/30, 6:58 PM
posted by:
Rafa LL
I think they’re being exaggerated. There will always be risk of injury.
Prefer to be wrong but just imagine how people would drive with no injury possibility.
04/30, 7:01 PM
posted by:
howsmydriving
Another publicity ploy from a company that makes sucky cars.
04/30, 7:08 PM
posted by:
jayjc08
I plan on running a Volvo against a sign post in 2020, with my hand sticking out the window. See if it’ll stop that (minor, but none the less) injury.
Pretty lofty goals none the less. There will always be that guy who will, sue because of an accident like I just described.
04/30, 7:25 PM
posted by:
ARMY Strong
HAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
…B-U-L-L-S-H-I-T!!!
04/30, 7:40 PM
posted by:
GIUGIK1
bull****. i said what what in Volvo’s butt
I said what what in Volvo’s butt…
04/30, 7:42 PM
posted by:
DeansterTJ
Volvo can’t stop me from putting a shotgun in my mouth while seated in one of their cars and blowing my head off in 2021.
04/30, 8:06 PM
posted by:
johnnycanuck
By that time Volvo will be owned by Digdeep Motors in Lower Dawgfukistan and offering 40 virgins if you survive a 5 mph impact with a goat cart.
04/30, 8:08 PM
posted by:
tzu13
“Volvo has set an internal target of zero injuries or deaths in its vehicles by 2020″
So does that mean they’re going to make all the passengers ride on the outside of the vehicle? That way, if they get hurt, they won’t be IN the vehicle when it happens…
04/30, 8:31 PM
posted by:
carbonsigma
Look, this is just not gonna happen Volvo.
04/30, 8:34 PM
posted by:
inline6
What if someone has a heart attack in their car and dies? Or chokes to death on a burger while driving? Are they planning on engineering a seat that can do chest compressions, or the Heimlich Maneuver?
What’s more, Volvo doesn’t build the safest cars TODAY. Saab has that distinction, and has for awhile.
So much so that Saab recently ran an ad campaign saying, “To crash with a Volvo is extremely safe, if you’re riding in a Saab”.
04/30, 8:48 PM
posted by:
doctrsnoop
Makes for nice press even if it’s not possible
04/30, 8:48 PM
posted by:
beatusmongous
Man, we could go on for weeks on this one.
1) Maybe Volvo is planning to go out of business by 2020, or maybe they will stop manufacturing cars. Who knows? Tricky words.
2) The most dangerous part of a car is the nut behind the wheel. Maybe they plan on eliminating that. Autopilot, anyone? Reminds me of Minority Report and iRobot.
3) “Volvo can’t stop me from putting a shotgun in my mouth while seated in one of their cars and blowing my head off in 2021.” Who knows? Maybe they can. Scary.
4) “So does that mean they’re going to make all the passengers ride on the outside of the vehicle?” Maybe. That’s scary, too.
This is a funny story. But there may be something that we just don’t know. 2020 will be an interesting year.
04/30, 9:25 PM
posted by:
eliteski2
A car that is a giant bumper? Sounds like it’ll look great. And automatic braking? That’ll be sooo fun to drive. Everytime you turn more than 2 degrees it’ll slow you down to 20mph. lol. I agree that they’ll acheive this by making cars so hideous and boring, no one will buy them. Then there’s no chance of injuries or death.
04/30, 9:37 PM
posted by:
cwa107
Yes, I too plan on solving the crisis in the middle east and curing cancer by 2020. Oh, and we’ll be on a Hydrogen economy by then too. Oh, and we’ll stop needing money because we’ll all just give and trade our things freely.
I have a bridge to sell you too.
04/30, 9:39 PM
posted by:
frankhoffy
I’m going to steal an old Dilbert joke on this one.
Volvo previously had a goal of 1000 injuries per year. In retrospect, that was a mistake. They had to injure 200 people just to meet the goal.
04/30, 10:20 PM
posted by:
Kaizen
If you think you can’t, you won’t…If you think you can, you will! We can, we will.
04/30, 10:21 PM
posted by:
lucklaster
I want em to eliminate my insurance and my gas bill.
04/30, 10:23 PM
posted by:
tastyorange
Around 2000 during a light snow, a new S80 slid off a slightly curving exit ramp behind my office building. Did she hit a tree or a light post designed to snap?
NO. She hit the one giant steel exit sign I-Beam support directly dead on with her driver’s door.
The S80 with it’s wipers still going was on it’s side, just the driver’s door slightly caved in and the roof torn open from the drip rail to the sunroof. A lot of good the curtain air bag did.
All I could see was part of her body coming out of the window. A young man possibly from another car stood by screaming as the state troopers put a sheet over her.
I just thought… how twisted and ironic, she was driving a state of the art “safest” car and she hit’s the one steel I beam within a mile, with her head at 40 mph.
How’s Volvo going to stop that?
04/30, 11:54 PM
posted by:
wreckchaser
Not likely, especially the personal injury attorneys would laugh at this. I think the point is, though, as Kaizen succinctly stated above, that we Americans have a different mindset. The first reaction here is “can’t be done” vs. dedication of time, effort, and financial resources toward their lofty goal. Can they completely eliminate injuries and deaths? No, but they’re going to certainly be leaps and bounds ahead of companies who have lower goals.
04/30, 11:57 PM
posted by:
FordTaurusForever
That’s Groovy Talk their cwa107. Right on man. Hey and while were heading to a state of Utopia. You can understand that the truely excellent ones will lead us to the Promised Land. That is Bill S. Preston and Ted Theodore Logan! In Bill and Ted Excellent adventure where no one gets hurt. Awesome dude.
Hey in all seriousness its at least good Volvo has set a president to make cars totally safe. But as a few pointed out their is always something that can go wrong and human nature.
But Volvo is at least striving for perfection for safety which is something they are known for and this Goal while not completely obtainable-maybe they can come close to it and for that sake alone Volvo ladies and gentleman is to be commended for their efforts in the regard for human safety not chided.
And yes their will always be the people who sue, and you may be one of them if you feel that you were not adeqately protected. I mean how many court wins have their been in several manufacturers that rear gas tank explodes when hit and the driver burns to death like as in the case of garbage can Chevy Pu Trucks that are’nt worth the scrap metal that made em.
05/01, 12:02 AM
posted by:
FordTaurusForever
wreckchaser I think you hit upon it and the answer is emphatically yes on all accounts. They will have much safer cars, but that will probably mean the car almost if not take control at some point to avoid and accident or stop the driver from making a fatal mistake. With Computers everywhere no doubt every vehicle on the road will talk to one another as to what direction of travel, speed, and distance between vehicles will be measure almost instanteously by a computer to avoid accidents. We can not however do things the car is not program to do such as run away from Lava Flows or avalanche’e that over the road within second and therefore the occupants in the car(s) are doom in the path of mother nature
05/01, 12:47 AM
posted by:
deutschetouring1337
Simple, don’t want to run the risk of being killed or injured “Don’t Drive”, if you do accept the risk accept there are people who have happyhour at the end of the day, run red lights, talk on their cellphones, yell at their kids etc and deal with it. Also the easiest way to help reduce injuries, just lower speed governers and speed limits, that way only emergency responders,off duty firefighters and emergency vehicles can speed. I think most Americans forget driving is a privilege not a right.
05/01, 1:11 AM
posted by:
AMGoff
Funny how TaurusHumper has such nice things to say about Volvo… because their owned by Ford. Blind ignorance – party of one… your table is ready.
However, I call BS on Volvo… their cars don’t kill/maim people, only GM purposely kills their customers… at least that’s what the little tard in the tinfoil hat told us.
05/01, 1:29 AM
posted by:
howsmydriving
Would that all Volvo’s would be eliminated by 2020.
05/01, 2:10 AM
posted by:
2002tii
>>If you think you can’t, you won’t…If you think you can, you will! We can, we will.
Comment by Kaizen, posted on April30<<
Ironic, isn’t it that the post is signed by someone with the name Kaizen, which is the Japanese word for the phrase “constant improvement.”
05/01, 8:15 AM
posted by:
JohnnyBlazE
Newsflash, American companies vow to make their cars safer for the American public by permanently locking the doors from the outside… Don’t put idiots in cars and you won’t have any problems.
05/01, 8:17 AM
posted by:
DeansterTJ
Tastyorange, that’s a great story – you write quite well.
Did anyone run over and beat the tar out of the fag who sat there screaming?
05/01, 9:07 AM
posted by:
RaineMan
Well… I guess if they plan to stop selling their cars completely… that would reduce the number of injuries.
Just what the world needs… more electronic nannies in cars.
05/01, 9:23 AM
posted by:
xyunya
This is fooling around with mother nature. Something should be said about natural selection.
05/01, 9:48 AM
posted by:
Z06ified
Lofty goal, but almost physically impossible to accomplish. Even if you build the car strong enough to protect its occupants in any crash, you still have to deal with impact g-forces which cause fatal internal injuries (similar to what Dale Earnhart and Princess Diana experienced).
05/01, 9:56 AM
posted by:
Carwatcher
Volvo Cars needs to be an independent car company again.
05/01, 10:00 AM
posted by:
Brendino
aim for perfection, achieve greatness.
i know better than to say that something can’t be done.
05/01, 10:56 AM
posted by:
jumpoffit
you mean noone mentioned how many MPG this car will have? i just want to know if it’ll be “green” enough for me
05/01, 12:17 PM
posted by:
Get Real
It will be a 1-cylinder car limited to 5 mph.
OTHER people just go too fast.
05/01, 6:51 PM
posted by:
Kaizen
“If you think you can’t, you …if you think you can, you will. We can, we will” is the ending line of Lexus’ internal mission statement. I just posted it because everyone reacts crazy to someone that says they will achieve something so drastic. Sorta like the head of Volvo stating in 1989 that the Japanese carmakers would never be able to compete in the luxury market. If Volvo has made this goal so public, I doubt they are planning to eat crow in 12 years. This shall be interesting.
05/01, 8:26 PM
posted by:
1c3d0g
That is an awesome goal, Volvo, but not even if people were driving in tanks, accidents can and will continue to happen, like a sudden heart attack.
05/01, 9:24 PM
posted by:
Veda
It is possible, by making each car communicates with each other with a semi-auto pilot and having active sensors on all corners monitoring obstacles and surroundings. It’s already possible if they really want to do it, but at what cost.
05/05, 1:42 AM
posted by:
Stinky007
And I promise I’ll bring beer to your houses through your water pipes if you elect me President!