Add Swedish brand Volvo to the ever-growing list of automakers that say they won’t make an appearance at the Tokyo Motor Show this coming October. Volvo joins parent company Ford, as well as General Motors and Chrysler, in skipping the biggest new car show in Japan.
“We have evaluated our participation at motor shows for 2009 to see how we can make the most out of our resources, and this year we decided not to participate at Tokyo,” Volvo spokeswoman Maria Bohlin said today in an email to Automotive News.
The show’s future – at least for 2009 – is in doubt thanks to the massive wave of cancellations. The Japanese Automobile Manufacturers Association says it will make a decision by early February on whether canceling the show all together is the best idea.
It seems that the recent downturn in sales is the excuse some automakers have been seeking to pull out of certain shows. The cost of attending a show is high for the automakers, especially in smaller markets.
