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Volvo steers clear of U.S. price war

01/18/2006, 12:02 PM

By admin

Despite a sales slip of 15,000 vehicles in North America last year, Volvo senior vice president, sales and marketing Gerry Keaney refuses to be drawn into the country’s price war, reports Just-Auto. “The incentives war in the US has reached such a level that we took a decision that we were not going to get into position where we could not compete profitably,� he said. “Once you are involved then how do you get yourself out of the situation? The current price will ultimately damage consumer confidence and residual values.�

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01/19, 11:05 AM

posted by:

J.A. Pickard

Forgive my obtuseness, if that’s indeed the case; but what model is the blue Volvo pictured in this story?

 
 
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