Despite a sales slip of 15,000 vehicles in North America last year, Volvo senior vice president, sales and marketing Gerry Keaney refuses to be drawn into the country’s price war, reports Just-Auto. “The incentives war in the US has reached such a level that we took a decision that we were not going to get into position where we could not compete profitably,� he said. “Once you are involved then how do you get yourself out of the situation? The current price will ultimately damage consumer confidence and residual values.�
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