Following the sale of Jaguar and Land Rover to India’s Tata Motors, Volvo is Ford’s lone remaining Premier Auto Group representative. And apparently, that ‘only child’ mentality has gone straight to the Swedish automaker’s head. Volvo announced on Thursday that it will be launching a new line of automobile wraps for its C30 hatchback.
Beginning on April 7th, Volvo will be offering C30 customers in Sweden a range of 20 different non-permanent vehicles wraps to customize their new rides with.
The wraps can be had in several different styles — from a Family Truckster-inspired woody look to a zebra design — and are guaranteed to last for two years. Volvo says that the wraps will not harm the C30’s paint job and, in fact, actually protect the hatch’s finish.
After two years, customers can choose to replace the film or have it completely removed. But at a price of $3,130 U.S., we’re not sure how many people will actually opt for the rather silly looking wraps, especially twice.
04/03, 2:09 PM
posted by:
acanofspam
Those “wraps” are going to look absolutely awesome once they start peeling off like the wood tape on minivans in the early 90’s did.
I hate to admit slightly liking the woody one though.
Still, this is ultimately a silly idea that only the country that gave us IKEA would come up with.
04/03, 2:12 PM
posted by:
edgeguy
And I thought they couldn’t ruin this car any more than they already did.
04/03, 2:27 PM
posted by:
jackjimturkey
Bad idea.
04/03, 2:38 PM
posted by:
peter g
Nissan let’s you do the same thing to your car in Denmark…As a matter of fact it doesn’t really peel off, it just looks kinda silly.
04/03, 2:42 PM
posted by:
TOZO
Maybe it’s just a really Swedish thing that we don’t understand. Maybe there’s a market for this…somewhere.
04/03, 2:53 PM
posted by:
buenos
acanofspam - but if it was done by IKEA, you’d get all the panels, except for one door. After all, IKEA is Swedish for “I can’t count”.
04/03, 2:59 PM
posted by:
mr.meanpants
It’s such a great car but man, it doesn’t handle worth a hoodle.
04/03, 3:04 PM
posted by:
Badwabbit
So essentially, some retard was playing around with his cellphone sticker and was like, “I know, lets make a car skin! I’M A GENIUS!” and apparently someone else agreed with him. Sad day.
04/03, 3:06 PM
posted by:
400horseSS
Most or some Californians would like that doo-doo.
04/03, 3:19 PM
posted by:
LaCaLover
Isn’t this a late April Fool?
04/03, 3:36 PM
posted by:
johnnycanuck
They might as well just put a decal on every body panel that says ‘key my car’.
04/03, 5:38 PM
posted by:
DeansterTJ
The pink digital camouflage one gives me an idea. What about Wranglers and the new Hummer 2-door in green camo with blacked out rims? Now that might look good.
04/03, 5:54 PM
posted by:
shaver
They use this stuff for advertising on tradesmen and delivery vans. A company in San Diego will put any digital picture you send them on your car.
04/03, 6:27 PM
posted by:
Shismo
Its a pretty cool idea to make the cars more unique…its too expensive though. And some designs that might appeal to an average guy…
04/03, 6:53 PM
posted by:
global_lightning
Gotta agree with Shismo. These designs target the Hairdresser-and-Metrosexual demographic; it’s hard to imaging the ‘average’ male going for these (except for maybe the black and silver zebra).
What I’d want is a 1970’s Boris Vallejo inspired design with dragons, wizards, Conan dudes, and half naked 36FF-22-34 princesses with zero-gravity brezsts…
04/03, 7:35 PM
posted by:
400horseSS
Funny as hell Deanster.
04/03, 9:21 PM
posted by:
hateful83
I’ve seen mini’s with some crazy factory graphics on them. I’m sure people will pick up on this too, sadly.
04/03, 9:36 PM
posted by:
autonut
Custom paint/creativity streak was OK for first gen Scions. They were 13K & 15K youth oriented underpowered cars. What I test drove was 29K underpowered car. I guess it was missing attention getting paint. What Ford have to Volvo? It use to be respectable brand my lawyer drove (and I followed the suit), Ford made Paris Hilton out of it!
04/03, 9:39 PM
posted by:
johnnycanuck
What has Ford done to Volvo, autonut? You have to wonder. Didn’t we just see a Flex with wood grain siding?
04/03, 10:00 PM
posted by:
howsmydriving
This is just further evidence to support my hypothesis that “Volvo’s are stupid.”
04/03, 10:09 PM
posted by:
Veda
Worse, I’ve seen Civics fully covered in Louis Vuitton or Gucci logos and we’re talking both exterior and interior upholstery.
04/03, 10:15 PM
posted by:
autonut
Did Honda suggest painting Civic in Gucci logos? Those wallpapers come from Volvo! They gotta to be smoking herring again!
04/04, 7:44 AM
posted by:
JohnnyBlazE
Sigh… leave it at chromaflair flip paint if anything, screw this nonsense.