Following the sale of Jaguar and Land Rover to India’s Tata Motors, Volvo is Ford ’s lone remaining Premier Auto Group representative. And apparently, that ‘only child’ mentality has gone straight to the Swedish automaker’s head. Volvo announced on Thursday that it will be launching a new line of automobile wraps for its C30 hatchback.
Beginning on April 7th, Volvo will be offering C30 customers in Sweden a range of 20 different non-permanent vehicles wraps to customize their new rides with.
The wraps can be had in several different styles — from a Family Truckster-inspired woody look to a zebra design — and are guaranteed to last for two years. Volvo says that the wraps will not harm the C30′s paint job and, in fact, actually protect the hatch’s finish.
After two years, customers can choose to replace the film or have it completely removed. But at a price of $3,130 U.S., we’re not sure how many people will actually opt for the rather silly looking wraps, especially twice.
