Although pickup truck sales in the U.S. have been well off the pace in 2008, the segment isn’t going away anytime soon, largely due to the utility a truck offers. But across the Atlantic, European buyers have several other economical utility vehicle options and much higher fuel prices, which has forced Volkswagen to cancel its European pickup truck plans.
According to Forbes, VW has officially canceled its plans to sell its upcoming Robust pickup truck in the European market. VW cited high oil prices and the lack of sufficient demand for such a capable vehicle in the European for the cancellation of its pickup truck plans.
VW will now only produce the Robust in Argentina from 2009 – original plans also called for production in Hannover in 2010 – with annual production pegged at 90,000 units.
