Volkswagen’s wacky marketing is showing no sign of relenting. As a part of its “Rabbit is back” campaign, Volkswagen has arranged for the three Playboy bunnies on the magazine’s September front cover to appear in a reverse angle shot on the back cover ad sporting the Rabbit icon. Polybagged versions of the magazine ship this week.
Zero obligation price quote from a trusted local dealer.
08/03, 11:56 PM
posted by:
Dav
I dont know if i will buy a Rabbit, but i would take a Bunny any day.
08/04, 12:48 AM
posted by:
V’duv Kux Klan
Thats a very good idea to promote this car good
08/04, 12:56 AM
posted by:
Dave
I say this as a former GTI owner:
VW always has great ad campaigns.
Their cars are fun to drive, but average to mediocre in quality.
What really made me eventually change cars was the dealer indifference (tried multiple dealers).
08/04, 2:56 AM
posted by:
Taylor
I bet the add was for how compfertable the “ride” is…:-P
08/04, 9:34 AM
posted by:
mike
How about posting up a bigger photo of that back cover. (-;
08/04, 9:43 AM
posted by:
Karl
I’d wager that VW has some of the best car commercials out there along with Mazda. Everyone else’s car ads are pretty lousy. There’s a few Saab commercials that are worth noting, but they aren’t consistantly good.
The thing I find really disappointing with VW commercials, is there’s a lot of really good ones that never see the US market. They’re too ‘edgy’ or VW is afraid that PETA will go nuts. (Like the ad where the car attacks the pigeon)
08/04, 9:50 AM
posted by:
James
I guess I don’t get why they are really marketing this rabbit. Has it been long enough they forgot what type of car we Americans associate with that name?
08/04, 11:32 AM
posted by:
SR
I wouldn’t even notice the ad – I’d just be lookin’ at them fine asses…
08/04, 3:12 PM
posted by:
BNeshev
Karl, correct me if I’m wrong — but the car-attacks-the-pigeon commercial is a Ford Ka’s…!
and yes, VW’s euro commercials are close to genious amlost everytime.
08/04, 3:29 PM
posted by:
MKTrojan
I like VWs Viral suicide bomber ad. Polo Small but tough.
The pigeon was a ford ad as was the cat in the sunroof.
08/04, 3:36 PM
posted by:
JaggedXJ
The VW suicide bomber ad wasn’t by VW. I agree it was great, but it was either by a marketing firm or film student (can’t remember which), aka – independent.
Attribution Monkey: We made this graphic using the cover of the magazine and two press issue-graphics. And the info came from the link, if you’d follow it you’d know.
08/06, 7:57 PM
posted by:
Practical Made Perfect
A genius pairing.Playboy with the Rabbit car.
You need to log in with your user name and password before you can leave comments.
Don't have a user name yet? Simply fill in the form below and click the link provided in the confirmation email. You must supply a valid email address to complete the registration process.
Please note that you need to log in with your user name and password before you can leave comments.
Forgot your Password?
Don't have a user name yet? Click here to register now.
Simply fill in the form below and click the link provided in the confirmation email. You must supply a valid email address to complete the registration process.
Leftlane is the leading source for automotive industry and vehicle news, new car research, future vehicle information, and reviews. Read by car shoppers, driving enthusiasts, autoworkers, executives, and investors, the website is updated throughout the day with the very latest auto news - as it happens.
Leftlane also provides consumers with accurate and media-rich information on every car currently on the market. In-market shoppers can review specs, read overviews, view high-resolution images, watch videos, and estimate pricing. No other automotive publication brings together the same degree of timeliness, thoroughness and accuracy as Leftlane.
08/03, 11:56 PM
posted by:
Dav
I dont know if i will buy a Rabbit, but i would take a Bunny any day.
08/04, 12:48 AM
posted by:
V’duv Kux Klan
Thats a very good idea to promote this car good
08/04, 12:56 AM
posted by:
Dave
I say this as a former GTI owner:
VW always has great ad campaigns.
Their cars are fun to drive, but average to mediocre in quality.
What really made me eventually change cars was the dealer indifference (tried multiple dealers).
08/04, 2:56 AM
posted by:
Taylor
I bet the add was for how compfertable the “ride” is…:-P
08/04, 9:34 AM
posted by:
mike
How about posting up a bigger photo of that back cover. (-;
08/04, 9:43 AM
posted by:
Karl
I’d wager that VW has some of the best car commercials out there along with Mazda. Everyone else’s car ads are pretty lousy. There’s a few Saab commercials that are worth noting, but they aren’t consistantly good.
The thing I find really disappointing with VW commercials, is there’s a lot of really good ones that never see the US market. They’re too ‘edgy’ or VW is afraid that PETA will go nuts. (Like the ad where the car attacks the pigeon)
08/04, 9:50 AM
posted by:
James
I guess I don’t get why they are really marketing this rabbit. Has it been long enough they forgot what type of car we Americans associate with that name?
08/04, 11:32 AM
posted by:
SR
I wouldn’t even notice the ad – I’d just be lookin’ at them fine asses…
08/04, 3:12 PM
posted by:
BNeshev
Karl, correct me if I’m wrong — but the car-attacks-the-pigeon commercial is a Ford Ka’s…!
and yes, VW’s euro commercials are close to genious amlost everytime.
08/04, 3:29 PM
posted by:
MKTrojan
I like VWs Viral suicide bomber ad. Polo Small but tough.
The pigeon was a ford ad as was the cat in the sunroof.
08/04, 3:36 PM
posted by:
JaggedXJ
The VW suicide bomber ad wasn’t by VW. I agree it was great, but it was either by a marketing firm or film student (can’t remember which), aka – independent.
08/04, 4:52 PM
posted by:
MKBruin
http://www.youtube.com/watch?v=nKAkw795Dwo&mode=related&search=
Link to VW Suicide bomber ad
08/05, 10:16 AM
posted by:
A4
Mazda and saab ads suck ass…
08/05, 12:54 PM
posted by:
Left Lane News
Attribution Monkey: We made this graphic using the cover of the magazine and two press issue-graphics. And the info came from the link, if you’d follow it you’d know.
08/06, 7:57 PM
posted by:
Practical Made Perfect
A genius pairing.Playboy with the Rabbit car.