Looking to build interest for the latest Beetle in preparation for its launch this fall, Volkswagen is preparing a media blitz that will include magazine and digital advertising as well as a new TV commercial, which is set to air this coming Monday.
Continuing the momentum from the Super Bowl “Black Betty” Beetle ad, the commerical is set to Shirley Ellis’s “The Clapping Song” and features a surprised Beetle driver getting his hand worn out by dozens of spontaneously high five-ing passerby.
Have a look for yourself below.
