Hoping to build on the success of last year’s “The Force” Super Bowl commercial, Volkswagen is planning to air another Star Wars-themed spot during Super Bowl XLVI.
VW has so far only released a one-minute teaser video of the commercial, matching the actual commercial’s running length of 60-seconds. The teaser video features several dogs barking and howling to Darth Vader’s Imperial March theme song.
VW has confirmed that the 60-second spot will focus on its new Beetle, but it remains to be seen which model will be promoted. VW has already showed off the standard version of the Bug, and the German automaker will unveil a diesel-powered version of the Beetle just a few days after the big game. We know a convertible version of the Beetle is in the works, but it seems doubtful VW would unveil that model in a commercial during the dead of winter.
Whatever the case, VW’s newest Star Wars commercial has some big shoes to fill. ADWEEK named “The Force” the best ad of the year and the clip has been viewed on YouTube more than 45 million times.
