The Volkswagen Bluesport Concept was thought to have a bright future when it first bowed at the 2009 North American International Auto Show in Detroit, but the global economic slum will likely keep the roadster from ever making production.
When the VW Bluesport Concept first graced the show stage in January, three different versions of the roadster were under development – one for VW, one for Audi and one for Porsche . However, Porsche has since dropped out of the running for an entry-level model and it doesn’t look as though there is enough of a remaining market for VW execs to green light the Bluesport Concept.
“It is a niche product and especially in crisis times like this it will be a challenge to come up with a volume we could require to earn money with it.†VW Communications Manager Christian Haacke told Drive. Haacke added the Bluesport Concept is not completely dead, but its fate is ultimately up to the VW bean counters.
The Bluesport Concept would have likely served as the basis for the long-rumored Audi R4 and new-age Porsche 914.
