The in-house chassis would be a longer-term goal and would be designed at Porsche's Motorsport Center in Weissach, Germany. Porsche is developing its Le Mans race car at the facilities as well. Some believe tests of the Le Mans racer will translate to the F1 effort as well, with the car perhaps being a highly-disguised single-seater. VW recently took over Porsche.
VW would help boost its image through such an effort in emerging and increasingly key markets such as China, though it would also help the brand name in established places like Brazil, the U.S., and Russia.
VW is also officially entering another costly world motorsport with the World Rally Championship with a Polo R.
