There is definitely no shortage of incentives to buy Chrysler -built minivans these days. If you buy one of Chrysler’s two minivans — the Chrysler Town & Country or Dodge Grand Caravan — you get a credit card that locks in gas prices for three years. If you buy a Volkswagen -badged Chrysler minivan — the VW Routan – you get $1,500 towards a college savings plan, per the German automaker’s newest incentive program.
VW will offer the savings plan through a partnership with Upromise. Upromise is the largest private source of college funding contributions in America and was founded in 2001.
The incentive is a pretty smart one on VW’s part as it would seem fair to assume that the vast majority of Routan buyers will have kids.
“We know parents are concerned about saving for their kid’s future. To help families tackle this challenge of saving for college, we’re excited that we are able to partner with Upromise,” said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. “We’re aware that the cost of college continues to rise exponentially, far outpacing inflation, and our hope is to help our customer’s off-set that cost, while getting a great new vehicle.”
In order to qualify for the incentive, buyers must order the Routan by August 31 and take delivery by November 30.
