It was reported earlier this year that Volkswagen was planning to bring back the Phaeton sedan back to the U.S. — after yanking it from the U.S. market in 2005 — but not until 2010 or 2011. But according to a new report, the Phaeton could be back on U.S. soil as early as next year.
VW redesigned the Phaeton for 2008 and the updated has been met with great success in Europe, particularly in Germany. According to AutoBild, sales of the Phaeton were up over 45 percent through the first quarter of the year, and VW’s flagship model even out sold BMW’s 7-series in Germany.
Volkswagen executive are reportedly encouraged by the car’s newfound success and feels that it is ready for a re-launch in the U.S. However, executives from Porsche — a part owner of VW — aren’t quite convinced that the U.S. is ready for a $60,000+ VW.
But if VW brass wins out, the Phaeton could be back in U.S. showrooms by 2009.



04/17, 1:37 PM
posted by:
Badass Z51
I already thought there were lux V.W.’s………isn’t it called Audi?!
04/17, 2:18 PM
posted by:
shaver
Edsel II
04/17, 2:20 PM
posted by:
eliteski2
not ready for $60,000+ VW’s? What do you call a decked out Touareg? and the problem with the last phaeton was that it might have been over $60k, and might have had some good lux to it, but it was still just a big passat which is just a big jetta.
04/17, 2:29 PM
posted by:
BlackX
It’s very underrated car.
04/17, 2:40 PM
posted by:
Astonman12
I woulda taken a Phaeton over a S-Class or 7-series any day. Probably not over an A8 tho.
04/17, 3:08 PM
posted by:
Need4SSpeed
Yeah I thought the Phaeton was an overpriced Passat, but I wouldn’t know. Well didn’t they offer a V12 Phaeton? Wasn’t that well over 60k?
04/17, 3:42 PM
posted by:
Madcapp
Porsche screwing things up again. Pursche needs a gigantor glass of STFU when it comes to Volkswagens affairs.
04/17, 4:22 PM
posted by:
RaineMan
Wait… the first Phaeton sunk like the titanic… and they’re trying it again?
04/17, 4:35 PM
posted by:
Carwatcher
Lets hope this car does not overprice it’s way out of the market. Remember that Germans are not Americans in consumer sense.
04/17, 5:32 PM
posted by:
Stinky007
Well, if last year they didn’t sell any in Germany, that means the 45% increase this year is well, not that much :p
This car didn’t sell well in Europe and it currently has the lowest resale value on the market. A full option W12 version can go from the original 90k euros to about 30k in a couple of years. Now thats a bad investment right there!
Of course it’s underrated, that’s why it doesn’t sell: it’s a luxury car that looks just as boring as any Golf/Jetta. In that price range, most people want more than quality, they want something a bit over the top!
I’d rather get the “why the **** did you buy the 7 Series, it looks like crap” that the “meh” you get when you show you brand new Phaeton to your friends..
04/17, 5:51 PM
posted by:
Spingood Tanoya
The original Phaeton had more in common with a Bentley than with the Passat. The problem was, it *looked* like a Passat. Plus, that big ol’ “VW” on the grille was like an electric fence to potential customers. Wonder how it would have done as a “Porsche Phaeton”?
04/17, 5:56 PM
posted by:
johnnycanuck
I hope they’re not counting on previous Phaeton buyers to ante up for round two.
04/17, 8:38 PM
posted by:
carbonsigma
johnnycanuck, the previous Phaeton buyers are probably dead now. They’re just counting on the next batch.
04/17, 9:55 PM
posted by:
autonut
Well, there is one born every minute. I reckon Krauts do have a learning disability: they did loose the First War (and very badly remind you) and started the Second and now this.
04/17, 10:32 PM
posted by:
Veda
Yay, a Bentley for 30K!
04/17, 10:39 PM
posted by:
autonut
Veda, Bentley may not actually cost much more, but will it be Bentley?
04/18, 12:47 AM
posted by:
AMGoff
The Phaeton had more in common with a Continental GT/Flying Spur… as such, some would argue that those aren’t real Bentleys – that they’re more VW than Bentley.
Either way… the Phaeton is technically speaking, a phenomenal car, but it has some inherent flaws that really don’t have anything to do with the car itself. First of all… at $60K, it’s priced out of reach from most Americans. But then, those who are fortunate enough to afford one are also mainly a bunch of badge-whores and wouldn’t think of buying something with a VW badge on it… even if it is a better car than most of those with three-point stars or gold-plated “Ls.”
Had I that sort of money to piss away on a car… I’d surely buy one of these over any Mercedes, BMW, or Lexus.
04/18, 12:54 AM
posted by:
anderson_b76
VW should stick to what they know best…making decent cars for under $32K. Let Audi be their premier brand and VW be the economy brand, not this bull**** marketing plan they’ve come up with that Audi will be the performance car and VW will fill the luxury market. Fail once in life at something and learn and you can be considered intelligent, fail twice at that same thing and you’re a moron.
04/18, 9:41 AM
posted by:
Get Real
VW could go back to basics and once again make quality reliable cars at a decent price.
In Germany you also have to realize that most Germans will buy German product no matter how crappy it is…the Fatherland must be supported by all good German boys and girls.
04/20, 7:53 PM
posted by:
kgm777
Who wants to buy a $70k car from a VW dealer selling and servicing Rabbits and Beetles? Part of what makes people buy an upscale car is separated and upscale sales and service experiences. That’s why the Hyundai Genesis just might fail shortly after takeoff.