In a bid to boost sales on both sides, Volkswagen and Sirius XM have announced a new program that will offer three months of free satellite radio service to buyers of certified pre-owned VW vehicles. Both companies are looking for a way to boost sales as new car sales in the U.S. hover around record lows.
Volkswagen began offering Sirius Satellite Radio service in its vehicles in 2007, but has only offered a free trial for new car buyers until now. However, with certified pre-owned sales becoming an increasing important component of an automaker’s bottom line, VW is looking for any advantage to attract new customers to its certified pre-owned program.
The tie-up could also help Sirius XM shore up its financial troubles. New car subscribers have historically been one of Sirius’ strongest venues, but a drop in new car sales has also resulted in a drop in new subscribers. However, the advent of a certified pre-owned program could be just the shot in the arm Sirius XM needs.
Sirius XM has yet to announce any other partnerships but we fully expect to see similar programs in place in the coming months.
