NEW FUTURE MARKET
  • VW to market two Polo variants in U.S.

    By Drew Johnson

    Following in the footsteps of its Japanese rivals, Volkswagen has announced it will sell two version of its Polo in the United States. Like the Nissan Versa and Toyota Yaris, VW will market sedan and hatchback versions on the Polo in the U.S.
    However, the hatchback model destined to be sold in the U.S. will not be identical to the new Polo model that graced the VW stage at this year’s Geneva Motor Show. Instead, the U.S.-variant will be larger to better gel with American buyers.

    “It’s more like a cross between a compact minivan and a hatchback,” VW CEO Stefan Jacoby told Automotive News of the U.S. model. “In other words, it’s more like the Honda Fit.”

    In addition to the five-door hatchback, a sedan version of the Polo will also be offered in the States. Jacoby says the Polo sedan will be smaller than the Jetta, and should also steer clear of the larger sedan’s price tag.

    In order to keep prices down, VW will likely build its U.S. Polos at its Puebla, Mexico production plant. Although VW has yet to announce official pricing for the Polo, look for both models to list in the $13,000 to $15,000 range. If all goes as planned, the Polo will be in U.S. VW showrooms in 2011.

    18 COMMENTS

    1. photo
      HoosierHero500 days ago

      This is better looking than anything else that will be in its class, but I still wouldn’t buy any of them. They are too damn small! I don’t see how anyone functions in one of these unless they are a kid or 60 years old and retired. Having a kid and trying to go grocery shopping makes these things useless…

    2. photo
      JakeK66500 days ago

      VW is coming full steam ahead to become a dominate force in the US landscape. They will be pried more competitively as well as have more diverse product line than any other time in recent memory.

      I once predicted a couple years ago that VW would be the first to leave the US market as they had a very small product lineup and no real future products for the US market with the cancellation of the Minibus.

      Touche VW.

    3. photo
      Borat500 days ago

      Jake, those a re plans and insofar most of VW plans did not pan out. If Polo will be build in Mexico it will be of quality of other VW product. What did VW sell: 200K Rabbits last year? They are not dominating anything in US; except Audi is doing well. Perhaps Audi doing well ’cause their vehicles are build to higher quality standards in Europe.

    4. photo
      RaineMan500 days ago

      They’re making it LARGER?? Doesn’t that just defeat the whole point of a sub-compact car? I swear, none of these manufacturers get it.

    5. photo
      cire_1wb500 days ago

      I agree with JakeK66: VW is on the move. They might not be the top dog now, but they have major aspirations to be. Those aspirations seemed to be backed up with some solid product plans. If they can conquer their reliability issues (which I hope they are working on as diligently as their product plans), then they could place themselves in a position to take the lead in the auto industry.

      I wouldn’t have said this five years ago, but VW and Hyundai/Kia seem to be the 2 automakers to be wary of now. Both of them seem to be really ambitious and appear to have the product plans in place to make things happen. How drastically the times have changed.

    6. photo
      JakeK66500 days ago

      Borat doesn’t understand the foresight in my comment. I didn’t say they ARE a dominate force, but will BECOME a dominate force, speaking on their future not their present.

    7. photo
      andy500 days ago

      so how many friggin small hatches do they have now

    8. photo
      jackjimturkey500 days ago

      Marco!

    9. photo
      krautninja500 days ago

      jake, i think what Borat was gettin at was many times in the past VW has made plans to move forward and be dominate, and for the most part none of those plans have panned out to work. However, i do agree VW seems to be plying their cards right this time around. I do think it’s stupid to make this bigger for the US market tho. do they not understand SUB compact. making it bigger is gonna put is where people will wonder why get this when i can get a rabbit/golf ? keep it at its size and go forward. not every american is so big that they cant fit in a small sub compact model. people are doin just fine in the Yaris and in hatch form its pretty small.

    10. photo
      save saab500 days ago

      Raineman, I agree with you, this polo could be the size of a early 90s golf. Anyway, people would be complaining about the size of the Geneva polo if we got it cause it’s too small.

    11. photo
      TomF500 days ago

      Remember the Fox? Circa-1990, Latin American-built (Brazil or Mexico), sub-Golf econo car that came in sedan and 2-door wagon versions… and a real, real piece of %^^%&@$. What’s new? Anything?

    12. photo
      jayjc08500 days ago

      I don’t want to see it grow any larger. I want to see it how it was at the Frankfurt show. Why offer a sedan? They are such goofy, dorky looking things, I don’t understand why people even consider buying one.

    13. photo
      2morrowdesign500 days ago

      VW makes the worst cars ever.
      I have owned 3 and they all have some kind of issue.
      They do sell cars, and they sell a ton of parts as well.

      If you buy a VW, buy good tools or a good warranty.
      Hell, buy them both. You will need it !

    14. photo
      throttle500 days ago

      “VW makes the worst cars ever.
      I have owned 3 and they all have some kind of issue.
      They do sell cars, and they sell a ton of parts as well.

      If you buy a VW, buy good tools or a good warranty.
      Hell, buy them both. You will need it !”

      and yet, you bought a VW, 3 times.

      intreasting.

    15. photo
      Madcapp500 days ago

      Great, another pile of garbage, dumbed down version for the US market. Volkswagen continually demonstrates that they do not know how to approach the US market.

    16. photo
      maxcar500 days ago

      keep it euro spec.

    17. photo
      A4498 days ago

      GTI POLO!

    18. photo
      abner433 days ago

      What A4 said! I’d love a micro hot hatch with the 1.4L Twincharger (168 HP) and DSG, which is apparently what the Euro version will have.

      But I’m doubtful we’ll get it. “A cross between a compact minivan and a hatchback” doesn’t sound promising in the weight department, throwing away the key hot hatch value prop.

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