Volkswagen has announced that ads promoting the upcoming Routan minivan – which was designed and developed in cooperation with Chrysler – will feature actress and model Brooke Shields. The Routan, which will be in dealerships beginning today and tomorrow, will be marketed to higher-income couples seeking more style in their practical van purchases, a Volkswagen spokesperson said.
Shields will apparently play a mock “serious” spokesperson for the brand who says that high birth rates are caused by couples who want to buy a Routan but believe that they must have children to purchase the van. The ad can be found on YouTube.
Volkswagen will also be launching a Web campaign later in the month that will allow users to make “virtual Routan babies” they can share via social networking sights like MySpace or Facebook.
