Volkswagen has announced that ads promoting the upcoming Routan minivan – which was designed and developed in cooperation with Chrysler – will feature actress and model Brooke Shields. The Routan, which will be in dealerships beginning today and tomorrow, will be marketed to higher-income couples seeking more style in their practical van purchases, a Volkswagen spokesperson said.
Shields will apparently play a mock “serious” spokesperson for the brand who says that high birth rates are caused by couples who want to buy a Routan but believe that they must have children to purchase the van. The ad can be found on YouTube.
Volkswagen will also be launching a Web campaign later in the month that will allow users to make “virtual Routan babies” they can share via social networking sights like MySpace or Facebook.
09/11, 8:59 AM
posted by:
A4
uhh the ads are already on tv, i saw them on monday night football… congrats lln you watch tv
09/11, 9:12 AM
posted by:
projectzr1
Ya you’re kinda late lln… been watching them since the beginning of the week
09/11, 10:33 AM
posted by:
Chris C.
I think the ad is quite funny as it touts the superiority of German engineering, etc., yet the damn thing is nothing but a Chrysler Town & Country. I cannot think of anything further from German engineering than Chrysler engineering!
09/11, 10:51 AM
posted by:
golf4me
LLN Tagline :
” LLN, breaking automotive news – a week late”
OR
” LLN, home of the poorly designed webpage”
09/11, 11:48 AM
posted by:
A4
uhh are you sure Chris C? im sure defunct daimlerchrysler had a good part in the development of the current model.
09/11, 12:07 PM
posted by:
johnnycanuck
They should have used Rosie O’Donnell. She already knows what it’s like to live with a big box.
09/11, 12:30 PM
posted by:
dl_caldwell
This will probably be the most reliable trouble-free item in VW’s product line. Sad but true. Now there’s a marketing slogan in there somewhere:
“Style of a VW with the durability of a Chrysler”?
09/11, 1:02 PM
posted by:
TomF
“… will use”? The ads broke over the weekend of September 6-7. Saw them on Fox and elsewhere.
Next bulletins from LLN: Daimler divorces Chrysler… new Camaro due soon… gas prices on the rise…
09/11, 6:00 PM
posted by:
megeebee
Here’s a four and half minute version” http://www.youtube.com/watch?v=N65ooNDZyJ0&feature=email
I think it’s hilarious.
09/11, 7:04 PM
posted by:
VWgrouP
Made my Chrysler..I know..Im embarassed
But it looks more like a Odyssey..
11/09, 2:22 PM
posted by:
jackjimturkey
Brooke Shields is the whitest woman in America.
But she looks good in those spots.
I’d still prefer the T&C.