Following the failure of the overpriced Phaeton luxury car in North America, Volkswagen wants to bring in the next Golf compact to the U.S. market at under $16,000 to attract young buyers and restore its image of “affordable German engineering,” reports Automotive News. (Shown right is the Golf SUV concept). Meanwhile, subsidiary Audi will simplify its model features, options, and engines to reduce wait time for anxious U.S. customers. For example, Audi might opt to not offer cloth interiors on its models. The move comes in an effort to satisfy the American “I want it now” mentality.
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03/13, 2:15 PM
posted by:
Dallas
I hope cheaper doesn’t mean “cheaper”
03/13, 2:35 PM
posted by:
JD
It’s not so much as “I want it now” as it is “I want it yesterday.”
For me at least.
03/13, 2:54 PM
posted by:
culture.detox
with the MkV golf.. I wanted it last year.
03/13, 3:40 PM
posted by:
digitalzombie
their models are always expensive compare to their japanese counterpart. They have a huge problem with prices. i’m still skeptical on how they’re going to cost cut when their jetta can be as expensive as $30K. Cud by a toyota avalon or nissan maxima.
only way to make it cheaper is perhaps they can build a plant over in USA so they don’t have to pay tariff. then again I can only confirm that japanese automakers are tarriff i’m not sure about germanautomakers.
03/13, 4:23 PM
posted by:
kevan
veeduubbb that dune buggy doesn’t represent anything I’ve seen VW portraying themselves as… how about someone at the german labs create a super GTI and rival some bmw’s and audi 2 doors. Instead of roasting civics, why dont ze germans blitzkreig the more expensive performance luxuries
03/13, 4:59 PM
posted by:
johnny
this is the best idea i’ve heard from the VW group in a while. Who gets cloth on an A4? Who doesn’t get quattro? Even the A3 is a glorified (a very well done) Golf. The Golf should be nothing more than the German take on a 16-22k Civic. The Jetta should be either its 4 door+trunk brother to the Golf like the proper Bora or it should be a CHEAP pre-3series glory car as it has always been thought of. The new Jetta is a boaty mess, the golf is silly (mostly), I want a GTI. I’d give a kidney for a 25k 4motion GTI, who needs an A3.
03/14, 1:45 AM
posted by:
gsh
wow, VW get your act together, we still dont have your lame ass MkV golf. honda has their new Si with 197hp and space age interior for cheaper!!
03/14, 12:48 PM
posted by:
Jason
As a VW salesman, I have about 10 customers waiting for the MK5 Golf…just hurry up and get them here so I can sell them…Bring a smaller model while you are at it i.e. Polo or Lupo. NOW!!!!!