Following the failure of the overpriced Phaeton luxury car in North America, Volkswagen wants to bring in the next Golf compact to the U.S. market at under $16,000 to attract young buyers and restore its image of “affordable German engineering,” reports Automotive News. (Shown right is the Golf SUV concept). Meanwhile, subsidiary Audi will simplify its model features, options, and engines to reduce wait time for anxious U.S. customers. For example, Audi might opt to not offer cloth interiors on its models. The move comes in an effort to satisfy the American “I want it now” mentality.
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