By Leftlane Staff
Thursday, Mar 9th, 2006 @ 8:32 am

The advertising experts at Slate took a look at Volkswagen ’s wacky GTI “Fast” commercials in a report this week. Throughout his over-analysis of the commercials, Seth Stevenson looks at the impact on various demographics and the not-so-subliminal messages, which he says include: 1) speeding, 2) reckless driving in inclement weather, and 3) more female-hating. We’re not too sure these ads go that far, but it’s an interesting thought. Stevenson also points out that the ad agency behind these ads was also behind the Burger King’s new “King” campaign. “Both the King and the Fast have impassive, inanimate faces,” writes Stevenson. “Both are creepy advocates for their cause (the King silently hands people Whoppers; the Fast telepathically urges people to be dickheads).” Undecided? Check out the GTI “Fast” ads here. And if you like those, also have a look at the hilarious “Unpimp your ride” spots.

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