In addition to previewing an all-new Cadillac model on 60 Minutes, GM’s Rick Wagoner and Bob Lutz also spoke more broadly about design at General Motors, and product plans. Mr. Wagoner, GM’s CEO, said that he and his company “would have to be brain-dead” not to build the Chevrolet Camaro Concept as a production car. Meanwhile, Mr. Lutz said that companies often “design the best products” when they are in “dire straits.” He explained how GM is making design a major focus, and how the company plans to save itself by creating products people truly desire. Mr. Wagoner was also recently quoted by Newsweek as saying he was annoyed with how critical the media has been of GM, while refusing to acknowledge any progress made toward recovery.
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