America’s wealthy rated Porsche the most prestigious luxury automobile for 2006 in an independent survey released by the New York-based Luxury Institute. Porsche led the field on brand uniqueness and exclusivity, being the brand most driven by people who are admired and respected, and making customers feel special across the entire experience. Lexus , which won handily on superior quality, continued to climb in luxury status, displacing BMW , which came in fourth. Importantly, Lexus was also the brand that most aware wealthy consumers are willing to refer. The survey looked at households with a minimum of $200,000 in gross annual income. (Pictured right is the new Porsche 911 Turbo).
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