By Leftlane Staff
Thursday, Mar 2nd, 2006 @ 11:24 am

Canada’s Globe and Mail has an interesting interview with BMW CEO Helmut Panke. He said the company’s product portfolio will continue to grow to meet the needs of various customers. However, BMW’s core values remain the same. “It always has one thing in common, one DNA basically, which we will never risk. I keep saying we’ll never build a boring BMW and that’s important.” Panke also commented on the BMW 1-Series for the U.S. market. He said Americans and Canadians associate hatchbacks with downmarket or utility vehicles. Panke seemed to imply that no hatch variant — five or three door — would make it to North America. BMW is widely expected to bring the coupe and convertible versions of the 1-Series to the continent, however. Lastly, Panke downplayed assertions that BMW “softened” the 7-Series of 2006. Instead, he said the company simply refined an already solid offering.

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