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What should Buick name its new rear-wheel-drive sedan?

03/13/2006, 5:57 PM

By admin

It’s no secret that Buick is planning a new rear-wheel drive vehicle based on GM’s new Zeta platform. GM Vice President Bob Lutz has said the rear-wheel-drive platform will be used for the forthcoming Chevrolet Camaro, Monte Carlo, Impala Pontiac GTO, and a Buick sedan. Lutz referred to the vehicle as the “Buck Statesman.” However, the latest issue of Motor Trend suggests the car will be named the “Buick Invicta” — a name that was last used in the 1960s. The Zeta models are expected for 2008 or 2009.

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03/13, 6:17 PM

posted by:

Matt

The Buick Swansong

Or, maybe the Buick Camarimpalamontecarogto?

03/13, 6:40 PM

posted by:

Rick M

ok, three options, one for each trendy trend:

– B2K (alphanumeric)
– Riviera (Heritage!)
– 600 (outnumber the 300C & Five Hundred)

03/13, 6:49 PM

posted by:

Madcapp

The Invicta name is actually a good choice, sounds good and has historical precedent, but Buick hardly needs another boring grandpa sedan. They need something exciting. Buick is a sleeper, They’ve made sport coupes like the GS stage 1 or the Boattail Riviera. They Got Toyota beat in JD Powers quality rating, and in foreign markets like China (that is not saturated with preconcieved bias against everything GM does) there is very strong demand and respect for the Buick brand. I’m absolutely no fan of GM for their 30 year run of terrible looking and terrible performing cars, but I can see they have a good opportunity with Buick, sadly its an opportunity I’m shure they’ll drop the ball on.

03/13, 7:43 PM

posted by:

S P

I’d say, go with truth in advertising. Call it the Buick PoS (Piece of S#$%)

03/13, 7:49 PM

posted by:

LK

lol good one

03/13, 9:02 PM

posted by:

tim

“B2K” is on the right track, but it doesn’t convey everything about the vehicle.

How about the Buick RPQ-S -R LE Hydramatic TetraPorthole?

10 portholes, for it’s V-10.

03/13, 10:03 PM

posted by:

manny

invicta has a nice ring to it, but as people have said, its not the name, its how the car performs… and being rwd, it better have speed and handling…

03/13, 10:44 PM

posted by:

Steve

Elektra or Roadmaster.

03/13, 10:53 PM

posted by:

Scott

Worry about good engineering first, once you’ve made a good RWD car, then we’ll talk.

03/13, 11:18 PM

posted by:

Dave M.

Yeah, I like Electra! Sounds modern but has history…

03/13, 11:59 PM

posted by:

Thing2

I’d rather have the one in the picture if you ask me…

03/14, 12:29 AM

posted by:

BMan1113VR

The Buick Crap. . .seriously

03/14, 1:02 AM

posted by:

digitalzombie

“The Buick Crap…” LOL sad. What group are they going to market this car for? Cause They got old people taste when they make cars. The lacross was like eww grampa ish. Need new designers!

I remember having one of em old huge blue buick. My dad ram into a building supporting beam when the break line was loose. Didn’t even dent that car. hehe.

03/14, 3:14 AM

posted by:

DaveO

I think they are on their way to the chopping block anyway. And way to jump back on the rear-drive bandwagon…4 to 5 years after Chrysler did.

03/14, 3:50 AM

posted by:

peter g

Not the “Invicta”…It’s a bit like “Convicta”…How about the Buick Guantanamo? I like “Buick Crap”…
-By the way: In danish Invicta is the name of a kitchen producer/factory. :-o

03/14, 7:14 AM

posted by:

Mike

You guys are pretty pathetic. You acknowledge that Buick has potential, yet you just put it down any way possible. Buick’s goal is to compete with Lexus, and obviously you can rip on their previous faults, but the attempts are being made to change. Look at the Enclave. NO ONE here is mentioning the potential of that.

03/14, 9:08 AM

posted by:

paperycow

what about “redlight”…as in what buick should be given…

03/14, 10:23 AM

posted by:

K. Lyon

Invicta is the perfect name. It has good heritage, good marketing cache and it’s a strong action-sounding name.
For the GM autocrats, if they recall their 1990’s mantra, car names that ended with the long “uh” sound like Corolla, Altima, Maxima, Cressida, etc..all were supposed to be successful by virtue of their names (not their engineering per say). That’s how GM forged the Lumina, Corsica, Beretta, Aurora, ad nausea…Invicta would satisfy the historians and the marketing guru’s, don’t you think ? Now we just have to hope they dont screw up the design. I vote for Invicta.

03/14, 1:20 PM

posted by:

Nick

Go really retro and just call it the Buick. Buicks used to be a model under GM, not a brand.

03/14, 1:47 PM

posted by:

S P

I’m throwing a good-bye Buick party…champagne etc. when GM final axes this vast wasteland of a marque. Old people don’t them either anymore, at least not the ones that are smart enough to realize that Honda, Toyota, and Hyundai kicking the crap out of the Buick nameplate.

03/14, 4:30 PM

posted by:

Richardjay

If it’s to match the other rear wheel drives, why not resurrect “Grand National”??

03/14, 11:36 PM

posted by:

Dave M.

Come to think of it, Mike, you’re right…the Enclave was pretty awesome. I agree with DeLorenzo over at Autoenthusiast.com – Buick needs to whittle down to 3 attractive, well-built models. Roll them, Pontiac, Saturn, and GMC together with select models and you have all bases covered without stepping on each other’s feet.

If I could pin-point when GM lost their way, I would boil it down to the introduction of the 1966 Caprice – a luxury Chevy that clouded the reason for Olds and Buick….the immediate downside was evident again with the Nova/Phoenix/Omega/Skylark. Just no rhyme or reason except for greed…..

03/19, 12:40 PM

posted by:

Two Shoes

I would suggest, “Buick Renaissance.” It’s a fairly obvious statement about Buick’s current situation. It also identifies a multi-talented vehicle, if properly executed, combining style (continuation of Enclave), athleticism (RWD), power (Cadillac V6 and V8), quality (traditional Buick trait), quiet, etc. Don’t pound me. This is my first post.

04/08, 1:03 PM

posted by:

felix ramsey jr.

electra….why not..?!?

02/10, 7:22 PM

posted by:

lefthandstratocaster

WILDCAT!

 
 
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