Just a few months ago, gas quickly climbed to and surpassed the $4 a gallon mark. Just as fast as gas prices were rising, people rushed to trade in their thirsty trucks and SUVs for more efficient models. But now that oil prices are below $70 a barrel, will people begin to put trucks and SUVs back on their shopping lists?
According to George Pipas, Ford Motor Co.’s sales analysis and reporting manager, the answer is no. Although gas prices have now dipped below $3 throughout most of the country, Pipas says the weak economy is enough of a reason to keep buyers from reverting to old over-shopping habits.
“The driver of new-car sales has and always will be job and income growth,” Pipas told Automotive News. “There is scant little right now. In fact, they’re contracting, not growing.”
General Motors sale head Mark LaNeve agrees with Pipas’ overall view, but thinks low gas prices could cause a few shoppers to come back to the segment. However, LaNeve is still bearish on the future of trucks and SUVs and has ordered that fuel economy remain a pillar of GM’s advertising.
Low gas prices and big incentives might drive truck and SUV sales in the short term – the Chevrolet Silverado was actually the best-selling vehicle in the U.S. last month – but U.S. consumer will likely take the once bitten, twice shy approach to car shopping from here on out. After all, just because gas is $3 now, it doesn’t mean it can’t shoot back up to record highs in a matter of months.



10/16, 5:44 PM
posted by:
A4
go silverado!
10/16, 5:52 PM
posted by:
Lariat Luxury Locomotive Liner No.3
I hope not as I am building a ten story three-hundred room progressive hotel comprised of new SUVs welded together. I’ll send everyone an invitation when we open the doors.
10/16, 5:53 PM
posted by:
Madcapp
I sure hope not. Its time to clear that oversized, inefficient, impractical junk off the road.
10/16, 5:53 PM
posted by:
golf4me
Not if they have half a brain…hopefully everyone has learned their lesson. Trucks are for work, not for bringin your brats to soccer practice. You need to tow something twice a year? Rent a goddam truck.
10/16, 5:54 PM
posted by:
Madcapp
By the way, where’s that new 2,200 pound mid engined Porsche 914/Volkswagen for me to buy?
10/16, 5:56 PM
posted by:
TomF
Good God, I hope not. If the public gravitates back to 12-mpg behemoths, we as a society can retire the stupidity jersey for good.
10/16, 6:40 PM
posted by:
Blakkarr
I would think “once bitten, twice shy.” Trucks and SUVs are and will not be the popular mechs going forward. I think the Crossovers will give way to wagons and better made minivans in the next 10 years.
Detroit never should have stopped making med and full sized FR cars. Even if v8s take a hit the six and the turbo four will always keep those cars on the road.
10/16, 6:48 PM
posted by:
Spingood Tanoya
“Those who cannot remember the past are condemned to repeat it.” – George Santayana
10/16, 6:51 PM
posted by:
tyler_is_aero_tt
I pray to God not. It was nice not to have been breathing in all of that extra exhaust fume from giant gas guzzlers.
10/16, 7:10 PM
posted by:
johnnycanuck
I can’t wait to visit Disneyland in about 10 years and spend some time in ‘it was a large world’ where patrons can pick their favorite SUV from yesteryear and ride menacingly close to the rear bumper of Geo Metros at high speed.
10/16, 7:54 PM
posted by:
beatusmongous
No.
And Johnny, you are one scary “sonna me bitch”.
10/16, 8:12 PM
posted by:
1c3d0g
It would be terrible for consumers to go back to their usual habits of buying gas-guzzling vehicles. Then again, most consumers seem to suffer permanent long-term memory loss. I’m sure my friend Big Oil has something to say in here…
10/16, 8:45 PM
posted by:
Mike the loser
I think people will go back, i love America, but we are a very short term memory nation.
Plus, a lot of people who drive these tanks are fat, so they need a big SUV, once you add that with the fact that automakers will improve MPGs on all vehicles across the board.
I think if right now GM had Tahoe on sale for the same price as a conventional Tahoe, but one that delivered 6-7 MPG more, i think that truck would be more or less resistant to increase in gas process.
That is what i think will happen in the future, all SUVs will become more efficient which will attract people back.
10/16, 8:53 PM
posted by:
cereal
hell no.
well. maybe.
eh, it’s America. <– I’ll leave it at that.
-Eat your cereal
10/16, 9:54 PM
posted by:
eff1Fifty
fool me once shame on you, fool me twice shame on me. Anyone with any common sense would learn from what just happened… and there is NO reason why gas wont go back up again in a moment’s notice
10/16, 11:15 PM
posted by:
elviososa
I don’t think so……After this lesson, people learned….and Big SUV is dead!
10/16, 11:17 PM
posted by:
elviososa
oh…by the way….silverado is a “Garbage Motor”….go F150…huahahahahah
10/16, 11:26 PM
posted by:
tins
Lambs to the slaughter.
10/17, 1:19 AM
posted by:
bolex
last sentence says it all. those in charge will know that they tickled the 5 dollar mark and wont hesitate to go there again. i wouldnt go out and buy a prius but at the same time i wouldnt buy a large suv.
10/17, 6:57 AM
posted by:
carstuff
Those that need pick ups will always buy them UNLESS they cannot afford them. So once the economy gets rolling the business’s will buy them like mad due to pent up demand.
Now the full size SUV’s will never be back to what they were but it is surely not a dead segment. Even today they sell in huge numbers.
What will happen is that capacity will drop (no more rams) and they will become very profitable again.
10/17, 7:17 AM
posted by:
DeansterTJ
When you have 200 lbs of extra lard to carry around over your beltline, you need a wide seat and a vehicle you can step-up into. Have you ever seen a fat man fall into a low-slung sedan? They nearly kill themselves.
SUVs will never go away. As soon as the global green trend dies out, a la Atkins diet, and the markets rebound in a few years, people will go back to buying what they want.
10/17, 8:40 AM
posted by:
ricky_b
For how little I would use one, I’ll just rent one. Heck, I’m even scrutinizing what my next car will be because of gas prices, for get about truck & SUV’s
10/17, 8:40 AM
posted by:
HoosierHero
Um…no. The 70’s gas crisis obviously didn’t have a lasting effect on consumers. Why would these last few years be any different?
10/17, 9:41 AM
posted by:
hangonbig3
Way to go Johnny……I work for a Chrysler dealer and you gave me a great reason to laugh my *** off.
10/17, 11:48 AM
posted by:
Z06ified
People will forget the pain, but it will take 3-5 years, not 3-5 months.
10/17, 8:54 PM
posted by:
maxcar
if it does bring them back, they’re all really stupid. fool me once, shame on you, fool me twice shame on me. dino juice is a limited commodity, it can ultimately only get more expensive. anyone ever heard of whale oil? was once a household standard commodity for lamp oil, but is now scarcer than rocking horse shiat, and very, very expensive.
10/20, 8:16 AM
posted by:
peter g
Hopefully not…They can’t be that stupid. This is not the 70’s…