Dodge has worked hard to market its new Caliber compact as a more masculine replacement to the cute Neon, but women haven’t lost interested in the automaker’s economy offerings, according to Automotive News. Through July, 42.9 percent of Caliber customers were women. Chrysler has said it hopes for a 50-50 men-to-women split, which is significantly higher than the company’s 27.2 percent average for female ownership — a figure that would be even lower if it wasn’t for the Caliber. The only brands that have a smaller female customer base are GMC and Porsche — at 23.2 percent and 21.2 percent, respectively.
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