The partnership will see more Insight hybrids added to Zipcar's ranks, as well as the addition of Honda's Fit EV later this year. Starting in early 2013 Zipcar will also offer Honda's all-new Accord Plug-In Sedan.
"The future of mobility is being shaped by economic forces, evolving technology and global trends, from increased urbanization to concerns about climate change to how the newest generation of drivers thinks about transportation," said Scott Griffith, chairman and CEO of Zipcar. "This win-win partnership with Honda adds to Zipcar's array of smart and sustainable transportation options and by introducing Zipsters to Honda's newest hybrid and electric vehicles we can help increase overall awareness of these exciting new technologies."
In addition to a marketing tool, Honda will also use the partnership as a way monitor how drivers use EV and plug-in vehicles in an urban environment.