Should Volvo build a minivan?

Automotive columnist George Achorn thinks Volvo should enter the minivan segment, perhaps with a premium offering similar to the Mercedes-Benz R-Class. Unlike the R-Class, however, Achorn's proposal features a sliding door and other traditional minivan characteristics. "Volvo is already known for being a strong, safe and family-friendly marque. These are all qualities that suit the minivan target buyer perfectly. Additionally, Volvo has an attainable premium placement in the market, spanning Volkswagen to BMW for cross-shopped competitors," writes Achorn. "Volvo's position is near perfect to not only be a credible source for a most-trusted minivan, it has the brand perception and the platform availability to move compact and full-sized minivans into the premium segment."