Toyota mulling hybrid-specific design language

Toyota is considering using design to help differentiate its hybrid offerings from its other models, according to the Detroit News. While the Prius is noted for its rather futuristic looks, other Toyota hybrids have been considerably more low-key. But all that is changing, according to Jin Won Kim, 29, a senior creative designer at Toyota's Calty Design Research Inc. in Newport Beach, Calif. "The hybrid is an iconic statement for Toyota," said Kim. "We will come up with a design that shows a vehicle's hybrid-ness, because a hybrid should have a distinctive look [...] One of the things you may see are green or blue lights on the sides of the hybrid or maybe even on the hood that illuminate when the car is in hybrid mode," he said. "Also, a hybrid battery needs a lot of cooling, and so we are experimenting with unusual air intakes and outlets that will add a styling element."