Audi of America plans to expand its TDI range to include a diesel variant of every high-volume model it sells by 2015.
Audi of America plans to expand its TDI range to include a diesel variant of every high-volume model it sells. Although diesels account for a small fraction of overall car sales in North America, Audi foresees a growing interest over the next few years.
In a recently published interview, Johan de Nysschen, president of Audi of America, said the automaker expects diesels to account for 20 percent of its overall sales in the United States by 2015, compared with 5.5 percent in 2010.
Dealers have told the automaker there's "significant consumer demand" for more TDI-equipped Audis, spokesman Jeff Kuhlman told Automotive News. Demand for diesels outstrips supply, he added. About 50 percent of A3s and 40 percent of Q7s in the U.S. are diesels.
The diesel push is part of an overall strategy at Audi to double its sales by 2015 -- from a current level of 100,000 units per year to 200,000.