The new design boss, Oliver Heilmer, was responsible for BMW's interior design up until 2016.
BMW has finally appointed a new head of design for MINI, filling a role that has been vacant for several months.
The company has promoted current Designworks president Oliver Heilmer to lead the MINI design team. He has been a BMW Group designer for 17 years and was responsible for BMW brand interior design until 2016.
Designworks is a group subsidiary that provides design and consulting services for a range of industries including consumer electronics, lifestyle, mobility and transportation, among others.
"I am confident that the MINI design team under Oliver Heilmer will implement this vision of the brand in future vehicle models and win over MINI customers," said BMW Group design head Adrian van Hooydonk. "With his design expertise and experience, Oliver Heilmer combines continuity with the freshness and vision MINI stands for."
The announcement contradicts recent rumors claiming McLaren design head Drank Stephenson would be hired for the MINI position. He is credited with helping revive the storied brand in the modern era after BMW purchased the marque in the mid '90s. More recently, he criticized the company for 'wildly abusing' the brand and shifting away from its roots.
Heilmer will likely face significant pressure to revitalize the brand's aesthetics without tromping on its characteristic connection to an iconic designs that dates back more than a half century. The wild MINI Vision Next 100 shows one potential design direction for an "urban go-kart" of the future, however the company has not confirmed if the concept will serve as an inspiration for actual production models in the coming years.