BMW is taking its EfficientDynamics to the ice.
BMW is taking its mantra of 'the ultimate driving machine' to the ice. The German automaker is partnering with Team USA to develop a two-man bobsled for the 2014 Olympic Winter Games.
Although BMW's expertise lies with cars and motorcycles, the company is using engineering know-how to help the USA Bobsled & Skeleton Federation design a world-class sled for the U.S. Bobsled Team. Team USA's bobsled design is essentially 20-years old and is in need of a total revamp.
BMW is redesigning Team USA's bobsled from the ground up using the company's EfficientDynamics model. So far the bobsled design has been improved with a more dynamic chassis, slicker aerodynamics and lightweight materials.
"We're extremely proud of what we've been able to accomplish as a team in the last 10 years, and know that we have the athletic potential to bring home more Olympic gold medals next year," said Darrin Steele, chief executive officer of USBSF. "By bringing BMW in to provide its expertise, we see an opportunity to close an equipment gap between Team USA and countries that have historically led Olympic two-man bobsled competition."
Although Team USA's four-man bobsled team has been extremely successful over the years - winning a gold medal at the Vancouver 2010 Olympic Winter Games - the country's two-man team hasn't won a gold medal since 1936.
Ironically, Team USA will be trying to knock off BMW's home country in 2014. Germany has taken home the last three gold medals in Olympic two-man bobsled competition.