BMW will likely set a new sales record this year.

Strong demand from the United States and China has BMW on pace for a record year of sales, the German automaker said on Friday.

"We are well on course to achieve a new sales record in 2012 despite the headwind present in some European markets," BMW sales and marketing board member Ian Robertson told Automotive News.

October was a solid month for the BMW brand, with the group's U.S. sales increasing 18.5 percent to 32,339 units. In China, BMW's sales surged 51.7 percent to 27,828 deliveries.

The results weren't as bright in the European market in October, but BMW still managed a slight sales increase to 71,368 units.

BMW's global sales improved 15.4 percent to 132,823 units in October, easily outpacing gains made by cross-country rivals Audi and Mercedes-Benz.

Through the first 10-months of the year BMW's sales have increased 9.3 percent to 1.24 million units. During that same period Audi's sales have increased 12.9 percent to 1.22 million vehicles, with Mercedes-Benz reporting 1.07 million sales, an increase of 5.1 percent.