Over the last nine years Buick's lineup has seen several changes and many new faces, but one thing has always remained constant - the ringing endorsement of Tiger Woods. However, General Motors' sponsorship bucks have all but dried up over the last nine years, culminating in the contract termination between Woods and Buick.

General Motors made the announcement on Monday morning that Woods would no longer be the face of Buick. "Both GM and Woods agreed to a mutual and amicable separation that included a desire for more personal time for the 14-time major winner who is expecting his second child in late winter as well as the search for budget efficiencies during a difficult economy for General Motors," the Detroit automaker said in a statement.

Although GM used the term "coincidental" to describe the timing of the split, there is no hiding the fact that Woods' contract was cancelled due to GM's current financial situation. Woods' current five-year contract with GM is reportedly worth $40 million.

Woods will fulfill the remainder of his contract with GM, which is slated to expire on December 31st.