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Cadillac sales continue to grow abroad, shrink at home

Cadillac sales continue to grow abroad, shrink at home

by Justin King

China led Cadillac sales again in July, accounting for nearly half the brand's total global volume.

Cadillac sales have continued to grow abroad and shrink at home, barely maintaining a 14-month positive trend despite dropping nearly 22 percent in the US last month.

China is cementing its position as Cadillac's top market with more than 12,000 sales in July, up more than 37 percent compared to the same period last year and contributing to a 69 percent jump in the world's largest automotive market for the first seven months of the year.

The XT5 continues to be the brand's best seller globally, with 75,569 units delivered worldwide in 2017. The crossover also experienced its second-best month in the US with more than 5,500 units sold.

Consumer preference continues to benefit crossovers and SUVs, but the CT6 sedan is up by 62.6 percent globally for July with market-share gains in the US and China. The ATS also rose by 7.9 percent for the month.

Despite lackluster raw sales numbers in the US, the company highlights a strong average selling price above $54,000 and a younger buyer profile than in previous years.

"Cadillac is attracting youthful and affluent buyers that have never experienced the brand. This resulted in fourteen consecutive months of global sales growth," said brand chief Johan de Nysschen.