The luxury marque is experiencing strong growth abroad but declining sales at home.Cadillac has reaffirmed its commitment to shift away from sedans as sales continue to recede in the US market.The luxury marque is currently experiencing mixed results in different markets. Overall global sales are on the rise, primarily driven by stellar gains in China that more than offset a backwards slide at home.
Speaking to Reuters, brand chief Johan de Nysschen said "we have to rebalance our sedan portfolio" with a simplified lineup. The XTS, CTS and ATS will not be carried through to a second generation, replaced by the existing CT6 and upcoming CT5. The latter will address the need for a car in the $35,000 to $45,000 price bracket.
Perhaps more importantly, Cadillac's SUV lineup will continue to expand with a new compact model and then a larger three-row offering.
De Nysschen suggests the brand is also planning to embrace electrification, hinting at a strategy similar to that of Volvo, though he doesn't expect such models to begin rolling out until 2025 or later.