China leads Cadillac's global sales through June

China leads Cadillac's global sales through June

by Justin King

A 12-percent slide in the US market for June was completely erased by a 35-percent jump in China.

China is still on track to become Cadillac's most important market in terms of sales volume this year.

Cadillac chief Johan de Nysschen early this year predicted China would soon become the brand's largest market. US buyers purchased more than 170,000 units last year, significantly above the 116,000 distributed in China, however the numbers have flipped due to stagnation at home and stellar growth abroad.

The brand has experienced an enormous 75-percent jump in China sales for the first half of 2017, reaching past 80,000 units as US sales slid to around 72,000 vehicles during the same period.

"Cadillac continues to grow globally, despite the shift away from sedans in the US market," de Nysschen says. "The success of the XT5 and the increase in sales of the CT6 shows that we are attracting unique buyers to the brand, building momentum for our incredible product offensive beginning next year."

An Audi veteran with a stint at Infiniti before jumping ship to General Motors in 2014, de Nysschen is leading a revitalization strategy that could take years to fulfill. The brand is attempting to target a younger demographic while dropping its reliance on discounting to compete with rival brands.

Lamenting Chinese regulations that effectively force foreign automakers to establish 50:50 joint ventures with local firms to build cars in the world's largest automotive market, the executive earlier this year promised the US will remain 'more important' for a long time despite the sales shift.