Nissan is hoping to boost its market share to 10 percent over the next three model years.While the United States' stature as the world's largest new car market was toppled by China, that doesn't mean that automakers have entirely given up here.
Nissan CEO Carlos Ghosn says that Nissan is gunning for a 10 percent share in the U.S. market in just the next three years, although the executive didn't say just how many cars he thinks the automaker will need to sell.
Through the first five months of 2011, Nissan and its Infiniti luxury division sold 433,032 cars in the U.S., good for about 8.2 percent of the overall market. While Ghosn didn't get into specifics with his announcement, which comes as part of Nissan's six-year global plan, the automaker is no doubt expecting big growth from its volume sedans over the next few years. A new Nissan Versa goes on sale later this summer, while a redesigned Altima is just around the corner.
Nissan hopes to sell 1.04 million cars in the U.S. this year, which would put the market about 110,000 vehicles behind China, Nissan's largest territory.