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The Chevrolet Malibu has already won the 2008 North American Car of the year Award, posted impressive sales results through its first six months on the market and has even released a new powertrain, so what's left for General Motors' all-new mid-size sedan? A price increase.

According to Chevrolet's website, the 2008 Malibu will sticker from $20,295 -- a $300 increase over the Malibu's old sticker price of $19,995.

While Chevrolet has yet to comment on the price hike, industry analysts say that the higher price is a direct result of the Malibu's strong sales. Since GM is selling less trucks and SUVs these days -- the automaker's biggest cash cows -- the Detroit-based automaker must look to other models for revenue. Malibu sales were up 110 percent during the first quarter of this year, so a $300 premium probably won't hurt sales much and will help GM see a little extra revenue -- something the General needs after a 10.2 percent drop in U.S. sales last quarter.

Prices of the Chevrolet HHR, Cobalt and Impala are also expected to rise, but by less than the Malibu's $300 increase.