The next Impala is moving up scale but not out of the rental lot.
Chevrolet introduced its all-new 2014 Impala at the 2012 New York auto show as a vehicle that looks more expensive than it really is, but the new sedan will still command a starting price above that of the current car.
Mark Reuss, GM's President of North America, confirmed to The Detroit News that the 2014 Impala will arrive with a base price higher than the $25,760 Chevy is currently charging for the Impala sedan. Reuss stopped short of revealing the car's official pricing but, given the $30,170 starting price of the up-scale Buick LaCrosse (which shares its architecture with the Impala), it seems safe to assume that the Impala's MSRP will continue to start with a two.
Although Chevy wants to see more retail sales out of the 2014 Impala, Reuss says the car will continue to be a staple of fleet sales. However, Chevy plans to heavily reduce the percentage of Impalas that end up in fleet operation. As it stands, more than half of all Impalas sold end up in fleets.
"The reason why we're selling a lot of fleet on the car we have is simply because it's an old car," he said.
The 2014 Chevrolet Impala will begin production in early 2013, with an on-sale date shortly thereafter.