Chrysler's customer satisfaction director says that, in an effort to retain the automaker's customer base by improving service, it will move its off-shore customer care call centers from India to Michigan and Utah. Chrysler says the transition will take several months but that eventually all customer service calls will be directed to the United States.

"In these difficult times, we all must view each customer as a keeper," Chrysler's customer satisfaction director, Paul Alcala, wrote on the automaker's corporate blog.

"As promised by senior management, we are in the process of transitioning the customer assistance center toll-free telephone number from India back to the United States."

The automaker said that it is opening call centers in Rochester Hills, Michigan, and Salt Lake City. Chrysler didn't comment on the degree of success it had with its offshore call centers, which were implemented as a cost-savings measure.