Chrysler will finally have a small corporate presence in the city of Detroit.The brand that is "imported from Detroit" will actually have a presence in the Motor City's limits, Chrysler has announced.
For about two decades, Chrysler has maintained its corporate office in suburban Auburn Hills, Michigan, but the automaker recently leased the top two floors of downtown Detroit's Dime Building. As part of the deal, the 100 year-old building will be renamed Chrysler House to better reflect its largest tenant.
Chrysler will occupy about 33,000 square feet in Detroit's Financial District, which the automaker plans to use for its Great Lakes Business center and several unnamed corporate functions. For now, Chrysler says it will plan to move around 70 employees to the new offices once they are refurbished to its specifications later this summer.
The automaker released a promotional video showing CEO Sergio Marchionne announcing the company's decision to open offices in Detroit.
Chrysler says that the new office, combined with its two Detroit proper assembly plants (the Jefferson North Jeep Grand Cherokee/ Dodge Durango facility and the Conner Avenue SRT Viper facility) and its Mack Avenue Engine factory, bring its total employment within the city limits to 4,000.
Detroit has never actually been home to Chrysler's headquarters; the automaker opened shop in Highland Park in 1925 and remained there until moving to Auburn Hills in the early 1990s.