French automaker Citroen is considering importing its vehicles to Canada, according to Ward's Auto. "If we can homologate our cars in Canada, it's a potential," Frederic Banzet, vice-president-international sales told the trade publication. "We're looking at it."
Citroen feels an increased interest in diesels could allow the brand to succeed in North America. "North America is talking about diesels," Citroen's Banzet says. "In Canada they are a good move for the environment. With the particulate filter, the diesel is the best answer today."
Ward's speculates Canada may be something of a beachhead into all of North America. In other words, if things go well in Canada, the United States might be next.