Jeep head Mike Manley expects sales to rebound later this year and through 2018 as the brand launches new products.
Fiat Chrysler Automobiles is apparently not concerned that Jeep sales are off to a rough start in 2017.
Sales fell by 13 percent in the first half of the year, shedding nearly 60,000 units compared to the same period in 2016. The falloff is particularly extreme in light of the broader surge in demand for SUVs.
"f you look underneath the numbers, we're doing exactly what we said," Jeep brand head Mike Manley told the Detroit Free Press.
The executive expects sales to rebound later this year and through the end of 2018 as Jeep launches new models and significant updates.
The redesigned Compass is the first important model to revitalize Jeep sales. The revamped compact SUV is positioned as a replacement for both the Compass and Patriot, which together accounted for around 55,000 lost sales in the first half of the year.
The outgoing Compass and Patriot were not exactly shining stars in the Jeep family. Many were consequently pushed via fleet sales, but FCA promises the new Compass is aimed squarely at retail customers.
"This is an investment in the future of the brand, and that to me is the most important thing," Manley said.
Jeep is also preparing to introduce a redesigned Wrangler, updating the iconic off-roader late in the 2019 model year, while a Wagoneer and Grand Wagoneer are expected to arrive in 2020 or later.