The Blue Oval wasn't able to make a business case for its smallest hot hatch.
Don't waste time calling your local Ford dealer to ask when the next-generation Fiesta ST is scheduled to arrive. One of the Blue Oval's senior executives has confirmed the hot hatch's North American demise once and for all.
"It's simply a matter of a lack of interest in the B-segment in America. It doesn't make sense, nor is it possible financially speaking, to import a single trim level, and a niche one at that," explained Leo Roeks, Ford Performance's European director, in an interview with website CarBuzz.
The news follows confirmation the regular Fiesta econobox will not return to the United States, either. Ford is giving up the segment to rivals like Toyota, Chevrolet, Kia, and Honda. The decision marks the second time the smallest member of the Ford family has failed to gain traction in our market; the original model was sold here between 1978 and 1981.
The rest of the world is already enjoying an updated Fiesta ST (pictured). In addition to a revised look in line with Ford's current design language, the model swaps its 1.6-liter turbo four for a hotter version of Ford's 1.0-liter three-cylinder rated at 197 horsepower and 214 pound-feet of torque. Its estimated zero-to-60-mph time remains essentially unchanged at 6.7 seconds, but it should return better fuel economy than before.
Photos by Ronan Glon.