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Ford corrects Trump over U.S.-made Focus Active claim

Ford corrects Trump over U.S.-made Focus Active claim

by Drew Johnson

Ford will not build its Focus Active in the United States.

Despite a claim to the contrary by President Trump, Ford says it has no plans to build its compact Focus Active model in the United States. Mr. Trump insinuated in a weekend Twitter post that Ford would build the small car in U.S. instead of importing it from China.

With consumers switching from cars to utility vehicles in droves, Ford announced earlier this year that it would ditch the current version of its Focus small car in favor of a higher-riding crossover called the Focus Active. The Ford Active was set to be built in China and imported to the United States, but Ford pulled the plug on the project after the President threatened steep tariffs on China-made vehicles.

Mr. Trump presumably learned about Ford's decision to cancel the Focus Active from a TV news program and inferred the announcement meant that Ford would build the CUV in America.

"Ford has abruptly killed a plan to sell a Chinese-made small vehicle in the U.S. because of the prospect of higher U.S. tariffs.' CNBC. This is just the beginning. This car can now be BUILT IN THE U.S.A. and Ford will pay no tariffs!," the President Tweeted.

However, that is not the case. Ford confirmed to The New York Times that it will not build or sell the Focus Active in the United States.

"It would not be profitable to build the Focus Active in the U.S. given an expected annual sales volume of fewer than 50,000 units and its competitive segment," the company said.