Kia's sporty European compact gets a radical replacement concept.Kia's approach to the compact segment in Europe is multi-pronged, but we suppose that makes sense when small is the norm. Of the many vehicles Kia brought to the Frankfurt Motor Show this year, the Proceed Concept is perhaps the most tantalizing. Intended to forecast styling for the entire cee'd (cue British commentary) lineup, it's an aggressive wagon-leaning hot hatch that could easily be mistaken for something far larger, far more muscular, and far more... well... European. The pro_cee'd is the sub-brand's "halo" model, and as such, got special attention.
Kia calls it an "extended hot hatch" (Europeans being just as averse to using the word "wagon" as Americans are, despite their obvious affinity for them.); we call it awesome. The silver treatment on the c-pillar is meant to emphasize the lack of its antecedent, but if you ask us, they should have just blacked that out too.
"With many European drivers now seeking performance alternatives to the three-door hot hatch style, we began thinking about a different halo model for the cee'd family. The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee'd could be reincarnated and revitalised for a new generation of performance-oriented drivers," said Kia Motors Europe Chief Designer Gregory Guillaume.
If this s what Kia's European customers are buying, we're on board. They'll never build it (let alone bring it Stateside), of course, but it's a nice fantasy to entertain.
Unfortunately, Kia wins the award for "worst show stand lighting at Frankfurt this year, but we're showing you what we can.
Photos by Ronan Glon.