Developed largely for Europe, the Kona is Hyundai's smallest crossover.
Following a lengthy teaser campaign dotted with leaks, Hyundai has introduced the brand-new Kona crossover at its headquarters in South Korea.
The South Korean automaker promises the Kona -- which is named after a district on Hawaii's Big Island -- features "true SUV genes, progressive design, and premium features." We can't comment on the genes or the features, but it certainly looks a lot bolder than many of its stablemates.
The LED daytime running lights are positioned a little bit higher than the grille, while the headlights are much lower. These styling cues create a look reminiscent of Nissan's Juke, Jeep's Cherokee, and a handful of recent additions to the Citroen lineup. The front end also receives a wide rendition of Hyundai's trademarked grille, and a fake air vent right below the hood.
The back end is just as bold, with plastic wheel arch trim that stretches into the bumper and encompasses the reverse lights. The thin tail lights are inspired by the LEDs up front. Photos of the interior haven't been released yet.
The Kona rides on a brand-new platform. In Europe, buyers will be asked to choose between a 2.0-liter four-cylinder rated at 150 horsepower, a 177-horsepower 1.6-liter turbo four, and a 1.0-liter three-cylinder that churns out 120 horsepower. A 1.6-liter diesel will also be available.
Front-wheel drive will come standard, and four-wheel drive will be offered at an extra cost. Transmission options include a six-speed manual, a six-speed automatic, and a seven-speed dual-clutch.
Details about the U.S.-spec model haven't been released yet. However, don't expect the triple, the oil-burner, or the manual transmission to make the trip over here.
Hyundai hopes adding a smaller, more city-friendly crossover to its lineup across the pond will help it reach its goal of becoming the number one Asian brand in Europe by 2021. The company's promotional material places an unusually strong emphasis on the European market, but the Kona will also be sold in North America.
Live images by Ronan Glon.